Month: July 2026

Every conversation this week circles the same uncomfortable finding: the constraint on marketing performance is no longer capability. It is the distance between what an organization knows and what it can actually act on. Stephanie Trunzo, Chief Executive Officer at MERGE, argues that artificial intelligence (AI) is not creating…

Advertisers can now activate independently validated audiences directly in the Yahoo DSP, extending across CTV, mobile, and the open web powered by Yahoo ConnectID

Research sheds light on factors that can compromise attribution, lift, and ROI measurement, and points to the importance of data collaboration in building a clearer view of performance

The launch, built on the universal checkout MCP server Shoppable released earlier this year, makes it the first commerce infrastructure provider to offer multi-retailer product discovery and cart-building through the ChatGPT Plugin Directory, reaching the platform’s 900 million weekly active users.

AI Site, AI Store and AI Front Desk Agent Additions help entrepreneurs build, grow and run their businesses without needing technical expertise

Created with TBWAChiatDay LA, the national campaign shows how small businesses go from prompt to progress: turning a prompt into marketing that runs everywhere, automatically, backed by the AI tools now live across the platform

Yesterday’s announcements collectively tell a story that vendor headlines consistently obscure: AI adoption in marketing is near-universal, but meaningful revenue impact remains the privilege of a disciplined minority.

Generative AI has unlocked a torrent of potential for content creation, personalization, and process automation. The temptation is to unleash this power, to accelerate every workflow, and to marvel at the sheer volume of output. But in this race for speed, we risk becoming incredibly efficient at producing forgettable,…

MERGE CEO Stephanie Trunzo on why AI is a catalyst that exposes strategy gaps, how ROI on AI is change ROI, and why creativity and judgment stay human.

New benchmark demonstrates enterprises can generate high-quality AI research locally, reducing the reliance on expensive cloud-based models while maintaining quality and keeping sensitive data in-house