Month: August 2026

Kevin White, Head of Marketing at Scrunch (now Sitecore), on AI search vs SEO: citations over referral traffic, agent-ready pages, and long-tail intent.

Describe a campaign, and Archie returns a shortlist of creators already screened for competitor conflicts, dead accounts, and fake audiences, with the reasoning attached. That replaces the hours teams spend reviewing profiles one at a time

New digital coworkers retain context, proactively take on recurring work, and operate across marketing tools within defined identity and permissions

Standard AI CEO Angie Westbrock on why retail media still can’t prove in-store outcomes, and how ceiling cameras turn store video into shopper analytics.

The 2026 Delight AI Index, released in May, puts real pressure on it. Asked what builds confidence in an AI agent, consumers put the ability to reverse a mistake at the top — ahead of accuracy, ahead of transparency. 57% said being able to undo an AI’s action makes…

Clicks are easy to buy; qualified leads are earned in the moments after the click, on your landing page and in your support channels. This guide walks through how to sustainably align your Google Ads campaigns with your website UX and your customer service so that paid traffic turns…

Small businesses, often dismissed as “Main Street” operations, are now armed with capabilities that were once the exclusive domain of enterprise marketing departments. They can automate workflows, personalize customer interactions, and optimize for local search with an agility that can leave larger organizations looking flat-footed.

Martech news for Aug 27-28, 2026: The Trade Desk ships Kokai Zuma with claimed 32% CPA gains, and NIQ finds 74% of shoppers use AI for product discovery.

How do you market to something that doesn’t respond to an artfully crafted story, doesn’t get a “feeling” from your brand’s aesthetic, and processes information with the cold, hard logic of a machine? According to Rachel Thornton, CMO of Enterprise at Adobe, this isn’t a far-off hypothetical.

BrightEdge: 97% of top sites can’t serve AI agents. Auxia, AWeber, LTK and Sequel launched agentic marketing tools August 25-26, 2026. What CMOs face.