Month: August 2026

The Vereigen Media SaaS Demand Generation Spend Analysis Report provides critical insights into the evolving investment and positioning strategies essential for maintaining scalable, profitable growth amidst increasing competitive intensity and shifting buyer behaviors.

Attentive’s 2026 Personalization Trends report, based on a survey of 1,050 shoppers across the US, UK, and Australia, reveals that personalized experiences are no longer a luxury but a fundamental expectation that drives engagement, loyalty, and sales.

ADA, The Data and AI Experience Company, today announced it has completed acquisition of Algonomy, a leader in agentic decisioning for retail. The deal strengthens ADA’s intelligent growth platform with AI decisioning technology, closing the gap from data and insight to a fully agentic experience, and extending ADA’s reach…

Martech news for July 30-31, 2026: StackAdapt ties ad exposure to $4T in card data, and Attentive finds 83% of consumers plan holiday buys before Black Friday.

The prevailing wisdom was that more choice was inherently better. But we’re starting to see the cracks in that foundation. For high-consideration purchases—the ones that are expensive, complicated, or simply hard to return—this endless choice has morphed from a benefit into a burden, creating a new kind of friction:…