This article was based on the interview with Tommi Marsans by Greg Kihlström, MarTech keynote speaker for the B2B Agility with Greg Kihlström podcast. Listen to the original episode here:
Teamwork and trust are two fundamental elements that drive success in any endeavor, including B2B marketing. In a recent podcast episode of the B2B Agility Podcast, Greg Kihlstrom and Tommi Marsans, Associate Director of Marketing Technology Strategy at Verizon Business Group, discussed the importance of teamwork and trust in achieving remarkable results.
It is crucial for teams to have a common goal. This means that all team members must agree on the destination they are aiming to reach. Just like in any relationship, over-communication is key. By continuously discussing and clarifying the final goal, teams can ensure that everyone is on the same page and working towards the same objective.
Furthermore, trust plays a vital role in fostering effective teamwork. Building trust among team members allows them to rely on each other and work together seamlessly. When trust is established, individuals can let go of micromanaging and have confidence that their colleagues have their back. This not only leads to superior results but also creates a happier and more enjoyable work environment.
Leaders have a crucial role to play in fostering teamwork and trust within their teams. One of the most important qualities leaders should possess is authenticity. Being authentic means being true to oneself and not just giving a corporate image. Authenticity allows team members to see their leader as a genuine person and builds trust. Leaders should also be vulnerable and share their own stories, making themselves relatable on a human level.
Active listening is another essential skill for leaders to cultivate. By actively listening to their team members, leaders show respect for their opinions and perspectives. This creates an environment where everyone feels seen and valued, further strengthening trust and collaboration within the team.
Teamwork and trust are vital components of achieving success in any endeavor, including B2B marketing. By setting a common goal and fostering trust among team members, remarkable results can be achieved. Leaders play a crucial role in cultivating teamwork and trust by being authentic, vulnerable, and actively listening to their team members. When teams work together with trust and a shared vision, they can overcome challenges and thrive in a competitive marketplace.
