My Courses
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Indian Management: A win-win situation
This article was written by Greg Kihlström for Indian Management. You can view the article in full here. By focusing on both the needs of your customers, as well as those of your employees, you can ensure that everyone’s best interests are taken into consideration when making decisions or driving forward key initiatives within your…
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How agile is your Agile Marketing?
If one of your marketing colleagues has said something similar to, “We tried Agile, and it didn’t work,” I have a simple response. If it didn’t work, you weren’t doing it right.
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364: #364: AI and Automation in the Financial Sector with Joe Robinson, Hummingbird
Today we’re going to talk about how AI and automation can help financial organization fight fraud, bias, and create better and safer customer experiences. To help me discuss this topic, I’d like to welcome Joe Robinson, Co-Founder & CEO at…
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363: #363: Winning at In-Game Advertising with Jared Lansky, SVP Partnerships, MediaMath
Today we’re going to talk about in-game advertising, and how brands are utilizing this tactic to great effect, all while strategizing amid growing efforts to implement global data privacy policies. To help me discuss this topic, I’d like to…
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Successfully achieving an agile martech strategy
As a marketer in today’s digital age, it can be difficult to keep up with the ever-evolving marketing technology (martech) landscape. New processes, tools and strategies evolve quickly, making it challenging for marketers to remain viable in this competitive space. However, tackling martech goals doesn’t have to seem impossible!
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Forbes: How To Strategically Approach Your Marketing Technology Stack Evaluation
The following was written by Greg Kihlström for Forbes Agency Council. Y our marketing technology stack is a critical part of your infrastructure. It enables you to acquire and retain customers while providing your teams with the tools they need to be successful in creating, managing and measuring content, campaigns and customer journeys.
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It’s Time for Digital Customer Service
This article was based on a transcript of The Agile Brand with Greg Kihlström podcast. Today we’re going to talk about digital customer service, and how it’s now essential for companies in every industry to embrace it if they haven’t already started doing so. To help me discuss this topic, I’d like to welcome Ragy…
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362: #362: Meaningful changes for greater customer outcomes with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM
Today we’re going to talk about making meaningful changes within an organization to create greater customer outcomes. To help me discuss this topic, I’d like to welcome Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at…
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The Agile Brand Guide helps marketers successfully implement Agile Marketing in the enterprise
In this fifth book in the best selling Agile Brand Guide series, the successful adoption and improvement of Agile marketing practices within an organization is explored, and both challenges and opportunities are illustrated in practical ways that marketing teams can factor in as they implement Agile Marketing in their organizations.
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361: #361: The Value of a Well-Informed Customer with Alyssa Alsheimer, SVP of Marketing and Engagement at Wellframe
Today we’re going to talk about the value of a well-informed customer, and marketing complex service offerings such as health insurance plans, in order to educate consumers and get the best results for everyone. To help me discuss this topic, I’d…
