My Courses
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360: #360: Search & Discovery to Drive Ecommerce Revenue with Piyush Patel, Algolia
Algolia, one of the leading enterprise search and discovery platforms, recently published its Ecommerce Site Search Trends 2023 report, which highlights several opportunities and challenges for ecommerce businesses. Today we’re going to talk about…
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Destination CRM: House of the Customer by Greg Kihlström is Required Reading
In this interview with Kihlström, CRM editor Leonard Klie uncovers how building a customer- and employee-focused company is like constructing a house.
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359: #359: The Business Value of a Great Employee Experience with Annette Franz, Founder & CEO of CX Journey
Today we’re going to talk about the business value of creating a great employee experience. To help me discuss this topic, I’d like to welcome Annette Franz, Founder & CEO of CX Journey, and best-selling author. RESOURCES The Agile Brand podcast…
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358: #358: Showing vs. telling to improve the customer experience with Ken Babcock, Tango
Today we’re going to talk about the value of showing vs. telling in order to improve the customer experience. To help me discuss this topic, I’d like to welcome Ken Babcock, Founder & CEO of Tango, a platform that allows users to create…
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CEOWorld: Investing in Employees for Improved Customer Experience
This article was originally published on CEOWorld Magazine. The customer experience (CX) is the grand sum of all interactions between a company and its customers. It’s the lasting impression that a business leaves on its patrons, and it’s one of the most important elements when it comes to creating long-term relationships with customers.
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357: #357: Customer Engagement as Competitive Advantage with Glenn Weinstein, Chief Customer Officer, Twilio
Anyone that listens to this show knows that category leaders are using data driven customer engagement to create better customer experiences, more loyal customers, and a competitive advantage for the years ahead. Twilio recently published its annual…
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A strategic roadmap is key for your marketing technology infrastructure
As a marketer, understanding the intricacies of your marketing technology infrastructure is essential to making sure it’s running smoothly and achieving your desired outcomes. Having a strategic roadmap in place will help you ensure that all elements are connected and working together effectively, allowing for greater efficiency, increased ROI from campaigns, and reduced risk when…
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Are we really ready for an AI-driven Customer Experience? Part 3
By Matthew Egol and Greg Kihlstrom . In this final part of the series, we’re going to look at how to best integrate AI and CX in a meaningful way.
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356: #356: Empowering Great CX Within Your Brand, with Mark Slatin, EmpoweredCX
Today we’re going to talk about empowering great CX in organizations, and what it takes from leaders and employees to do so. To help me discuss this topic, I’d like to welcome Mark Slatin, Customer Experience Advisor and Consultant with…
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355: #355: Maximizing your DXP Investments with Sue Rivero, RDA
Every business needs a website that performs for their business, but beyond a good Content Management System and regular content updates, it takes a lot to maximize your return on investments in this critical marketing platform. In a special episode…
