My Courses
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#804: GenLayer CEO Albert Castellana on AI’s accountability gap
Today, we’re going to talk about the hidden crisis brewing behind the AI revolution: the accountability gap. As companies race to replace roles with autonomous AI agents, a critical question is being ignored: when an agent makes a biased, unethical, or simply wrong decision that harms a customer or an employee, who is actually responsible?…
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Expert Mode: The Agility Paradox: How Partner Friction Undermines Digital Trust
We spend fortunes meticulously crafting every touchpoint of the customer journey, optimizing for a frictionless, delightful experience. Yet, we often overlook the very first interaction we have with the partners who help us build these experiences: the digital welcome mat we lay out for them.
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#52: One Amazing Thing About Athena by Zeta with Roman Gun
What if you could have a voice-activated, super intelligent agent that can help you run your business, not just responding to your chats but actually taking action to make your business run smoother? Welcome to One Amazing About Zeta Global. Today we’re talking with Roman Gun, Vice President, Product at Zeta Global and he will…
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#803: Apollo.io CMO Marcio Arnecke on agentic Go-To-Market approaches
Today, we’re going to talk about the concept of an ‘agentic’ go-to-market platform, where AI doesn’t just assist, but actively collaborates with sales and marketing teams to automate entire workflows, from strategy to execution. To help me discuss this topic, I’d like to welcome, Marcio Arnecke, Chief Marketing Officer at Apollo.io.
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Customer Obsessed: What Really Sets Winners Apart with Marbue Brown
Marbue Brown defines customer obsession versus customer focus. He explains you start with the customer and work backwards. He contrasts companies that work backwards from product or profits. He draws …
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Expert Mode: Why Your Modern Data Warehouse is Sabotaging Your AI Strategy
As marketing leaders, we find ourselves in an interesting position. We are champions of innovation, the primary sponsors of multi-million dollar AI initiatives, and the stewards of the customer experience. We’ve fought the good fight for budget, invested heavily in modern data platforms like Snowflake and Databricks, and have been assured that our data house…
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Typeface: Navigating the Real-Time Marketing Divide
The Typeface Signal Report: Big Game Edition highlights a widening “speed gap,” revealing why brands often miss critical opportunities and how existing processes and tools hinder effective real-time marketing. This article will examine these challenges, explore the human and operational costs, and outline a strategic approach for leveraging integrated AI platforms to empower confident, on-brand…
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Expert Mode: Taming the Data Chaos for Smarter Customer Engagement
As marketing leaders, we are drowning in more customer data than ever before, yet a truly coherent, actionable view of the customer remains stubbornly elusive for many. The proliferation of channels—from social platforms and e-commerce sites to in-store visits and mobile apps—has created a fragmented landscape.
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#802: eTail’s Lena Moriarty on e-commerce in the year ahead
Today, we’re going to talk about the seismic shifts happening in e-commerce, fresh off the floor of NRF 2026, and what it all means for the year ahead. We’ll explore the real-world impact of AI on the customer experience, the rise of agentic commerce, and how marketing leaders can prepare for a future that’s arriving…
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Animoto: Balancing AI Innovation and Human Authenticity in Enterprise Video: Insights for 2026
While AI offers unprecedented scalability and efficiency, a critical tension has emerged: how to leverage AI without sacrificing the human authenticity that drives consumer trust and engagement. Animoto’s “State of Video 2026” report, based on a September 2025 mixed-methods study of over 500 marketers and consumers, provides actionable insights for senior marketing and CX leaders…
