My Courses
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The new AI superpower most teams are missing
Here’s something worth paying attention to. Most teams are spending real money on AI tools and seeing almost nothing change about how work actually gets done. That’s not a model problem. The models are good. It’s not a skills problem either. It’s simpler than that — and more frustrating. The AI tools most teams use…
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A B2C Example of the Brand Visibility for Agentic Commerce (BVAC) Framework
For consumer direct-to-consumer brands, the practical exposure is sharper than the general case. DTC catalogs carry the densest promotional treatment of any category, they are co-listed on marketplaces that compete for the same agent attention, and the consumer agent’s selection behavior has now been measured directly. The Brand Visibility for Agentic Commerce (BVAC) Framework treats…
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Madhive Introduces Maverick AI Agents, The First Agentic Intelligence Suite Built for Local Precision at National Scale
AI agents powered by over a decade of proprietary local intelligence will accelerate planning, activation, and optimization across the local media ecosystem
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Yesterday’s Marketing Technology & AI News | May 27, 2026
Yesterday’s announcements point to a market consolidating around two parallel pressures on Chief Marketing Officers (CMOs): the operational burden of integrating agentic AI into existing workflows, and the strategic decision of which capabilities to build, buy, or outsource. The pattern across eight announcements on May 26, 2026 spans cross-border commerce logistics, voice AI agents, employee…
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Captions Are No Longer Optional: U.S. Audiences Now Expect Them Everywhere They Watch Video
New XR study shows subtitles and captions are now part of how people watch video, but U.S. advertisers still aren’t paying attention
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Azira Launches Estimated Visits Core to Make Complex Location Data More Accessible and Actionable
Brands and agencies can leverage insights on 940,000+ locations across key verticals, including retail, fitness, and dining, to inform operations, targeting, planning, and strategy
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Expert Mode: From Manual Toil to Full Catalog Agency in E-commerce
For any leader managing a large consumer brand’s digital shelf, the operational reality can feel like a high-stakes game of whack-a-mole played on a global scale. You have thousands of SKUs, dozens of retail partners with ever-changing algorithms, and a finite number of people on your team. The natural, and entirely logical, response has always…
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One Amazing Thing About Conductor with Lindsay Hagan
Welcome to One Amazing About Conductor. Today we’re talking with Lindsay Hagan, VP of Marketing & Co-Head of Revenue at Conductor and she will be sharing one amazing thing about their Model Context Protocol (MCP) integration with us today.
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CMO Council: The Strategic Imperative of AI and Human Collaboration in Enterprise Marketing
Marketing’s Power Partners: AI and the Human Essence, research by the CMO Council and WongDoody highlights a clear divide between organizations that treat AI as a mere productivity tool and those that integrate it as a “Power Partner” to amplify human creativity, judgment, and emotional intelligence. This distinction is critical for driving measurable returns and…
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Vendor activity is outpacing enterprise action. Martech Futurist | May 21, 2026
Recent research surfaces a single dominant pattern: the AI infrastructure layer and the data layer underneath it are consolidating faster than most marketing organizations are restructuring around them. Gartner’s latest forecast puts global AI spending at $2.59 trillion in 2026, a 47% jump year-over-year, with enterprises still trailing vendors and hyperscalers on actual deployment. At…
