My Courses
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#799: ISM President Dave Simon on maximizing retail media network investments
Today, we’re going to talk about the nuanced reality of Retail Media Networks. They represent one of the biggest shifts in marketing, but many brands are finding that the playbook from traditional digital advertising doesn’t quite translate. We’ll explore why simply plugging in programmatic tools isn’t the silver bullet it’s promised to be, how to…
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MarTech: When AI agents become the customer
This article was written by Greg Kihlström for MarTech. Agentic AI is intermediating the consumer-brand relationship, changing how products are discovered, evaluated and purchased.
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The Harris Poll: The Joy Rematch: Crafting Modern Sports Experiences for Evolving Fan Demands
The landscape of sports consumption is undergoing a significant transformation. Traditional formats continue to demonstrate robust viewership and attendance, while innovative, social-first sports properties are rapidly gaining traction. This dual evolution presents a strategic imperative for rights holders, leagues, and media partners: to bridge a “joy gap” between current fan experiences and desired preferences.
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Expert Mode: Beyond the Prompt — Building the Augmented Marketing Team
The relevant question isn’t if AI will fundamentally change our function, but how we, as leaders, will architect that change within our organizations. The most forward-thinking are looking past the simple automation of tasks and toward the augmentation of talent, judgment, and creativity.
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LinkedIn: The “New Collar” Era: Navigating Labor Market Shifts with Strategic Workforce Transformation
The global labor market is undergoing a significant transformation, characterized by a complex interplay of hiring contraction and rapid emergence of new, AI-driven roles.
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Linkedin: A New World of Work: Global Labor Market Rotates, Not Retreats
Today, LinkedIn’s Labor Market Report: Building a Future of Work That Works reveals a labor market showing signs of growth, fueled by the more than 1.3 million new jobs globally that have emerged due to new technology and broader workforce shifts. These roles are giving rise to the new collar era, an emerging workforce that blends knowledge…
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Madhive Taps Two Industry Veterans to Further Drive Evolution and Innovation In Local Media
Long-time TEGNA leader and News-Press & Gazette CRO Nicki Harkrider-Probey will spearhead local media growth and expansion while former Cox Media Group executive Mindy Buckalew will lead omnichannel operations
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#798: Phill Agnew of the Nudge Podcast on the psychology of successful marketing and CX
Today, we’re going to talk about the intersection of marketing and human psychology. We’ll explore how understanding cognitive biases and behavioral science isn’t just an academic exercise, but a critical tool for creating more effective customer experiences, more persuasive messaging, and ultimately, a more resilient and agile brand. To help me discuss this topic, I’d…
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Algolia Collaborates with Microsoft to Drive Real-Time Product Data to Shopping Experiences
Collaboration gives retailers fresher visibility, increased discoverability, and new influence across AI-powered shopping channels
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Why Your Marketing Budget is Bleeding: The Critical Step Most Brands Skip
In the boardroom, the debate often plays out like a zero-sum game: “Should we put the budget into PR or Marketing?” The CFO wants measurable ROI immediately, pointing toward the granular tracking of digital advertising. The CMO argues for brand sentiment and long-term positioning. They are both asking the wrong question.
