My Courses
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Mastering AI-Powered Discoverability: Strategic Imperatives for AEO/GEO in 2026
The landscape of digital discoverability is undergoing a fundamental transformation driven by generative artificial intelligence (AI) and answer engines. As customers increasingly rely on these systems for information, brands must adapt their strategies to ensure visibility and trust.
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Shift: Beyond the Tab Limit: Why Enterprise Leaders Must Rethink Digital Workflows in 2026
The 2026 State of Browsing Report by Shift, based on a survey of 1,000 U.S. internet users conducted in September 2025, reveals a growing tension between digital capability and user control. Senior marketing and CX leaders must understand these shifting user preferences to design more effective and less fatiguing digital experiences, ultimately enhancing customer satisfaction…
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The Legacy Browser is at a Breaking Point: According to the State of Browsing Report
New Shift Data Shows Browsers Are Failing Modern Users as 1 in 5 Juggle 11+ Tabs
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Harris Poll: Driving Enterprise Value with Brand Momentum: A Modern Playbook for CX and Marketing Leaders
QuestBrand, by The Harris Poll, introduces Brand Momentum as a leading indicator of brand performance. It measures the direction and intensity of public sentiment, revealing whether a brand is on the rise, holding steady, or losing ground. This real-time metric captures how perception is changing, often before shifts in sales, market share, or even long-term…
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Expert Mode: From Cost Center to Experience Engine: The AI-Powered Contact Center
For decades, the contact center has occupied a specific, and often siloed, space in the enterprise org chart. It was the necessary, if not always beloved, cost center—a reactive function designed to triage problems and, hopefully, mitigate customer frustration. As marketing leaders, we’ve often viewed it as a parallel, but separate, track to our proactive…
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#76: Targeting B2B buyers like B2C consumers with Mark Connon, Bombora
Today, we’re going to talk about why B2B advertising has historically lagged behind its B2C counterpart in audience targeting and activation. We’ll explore the challenges of working with fragmented data and the new opportunities that are emerging to create highly precise, actionable audiences by combining different data sources in a new way. To help me…
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#51: One Amazing Thing About The Brief with Thibault Imbert
Delivering a full ad campaign can make or break a product launch, but the time, teams, and effort to do that can be daunting. But what if you were able to go from a single product image to full ad campaign in a matter of minutes? Welcome to One Amazing About The Brief. Today we’re…
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Cordial: Closing the Intent Divide: Operationalizing Intent in the Age of AI Agents
This shift reveals a critical challenge for enterprises: “The Intent Divide,” a recent study by Cordial highlights a measurable gap between what brands believe they know about customer intent and what consumers expect in terms of empathy and contextual understanding.
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Zappi: Local Relevance Drives Global Engagement: Lessons from FIFA World Cup 2026 Mascots for Enterprise CX
A recent Zappi study, surveyed over 1,000 people across these three countries to gauge fan sentiment and the effectiveness of this localized branding initiative. The insights from this study offer critical lessons for senior marketing and CX leaders navigating global markets.
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Adobe: AI-Driven Commerce: Surging Traffic, Elevated Conversions, and Evolving Consumer Trust
According to recent Adobe Analytics data recapping the 2025 holiday season, this trend indicates a fundamental evolution in digital commerce, moving generative AI from a peripheral channel to a core component of the shopping journey.
