Author: Agile Brand Guide

This past May, Acquia released its 2024 Survey Report: Consumer Perspectives on Digital Accessibility, which found several common accessibility challenges with digital platforms, including an inaccessible web layout, video or audio content without transcriptions and more. Today we’re going to talk about what it means to provide a truly…

Patient-centered communication is a crucial aspect of healthcare that can greatly impact the overall patient experience (PX) and outcomes. In the interview, Dr. Rachel Hitt from Tufts emphasizes the importance of effective communication in healthcare and how it plays a vital role in serving patients and supporting each other…

Amplitude (Nasdaq: AMPL),a leading digital analytics platform, today announced Web Experimentation – a new product that makes it easy for product managers, marketers, and growth leaders to A/B test and personalize web experiences. With visual editing and point-and-click interaction, Web Experimentation reduces the need for engineering support and accelerates testing.

Customer-focused digital experience is a crucial factor in driving growth for businesses. Companies that prioritize providing a seamless and personalized experience across various channels have the opportunity to not only meet customer expectations but also drive revenue and expand their customer base.

OneStream, the leading enterprise Finance management platform that modernizes the Office of the CFO by unifying core finance and operational functions – including financial close, consolidation, reporting, planning and forecasting, today launched the Finance 2035 Initiative, with landmark research, that outlines what the next 10 years hold for businesses and…

Artificial intelligence (AI) in marketing is evolving rapidly, with new developments and advancements happening at a fast pace.

Today we’re going to talk about the role of AI in transforming marketing in regulated sectors with Nauman Hafiz, Chief Technology Officer at Constellation. We’ll explore how AI is reshaping the marketing landscape, particularly in industries like Automotive, Pharma, Insurance, and Banking, and discuss the implications for data privacy.

More than 80% of CX executives believe AI will be a clear differentiator for their organization in the future and 59% say adopting AI in customer experience will lead to increased customer loyalty and lifetime value, according to the report “Customer experience in the age of AI.”

Artificial intelligence (AI) as augmented intelligence is a concept that focuses on the collaboration between humans and artificial intelligence to enhance productivity and effectiveness in various fields. This approach emphasizes the idea that AI should not replace humans, but rather assist them in their tasks, making them better at…

Lessons from a CX leader at AirBnB, eBay, and Bain about how to avoid one of the biggest pitfalls of any change leader