A conversational marketing strategy drives better customer engagement
Conversational strategy utilizing conversational marketing platforms can drive better customer engagement.
Internal expectations have shifted due to Generative AI tool availability
The advent of generative AI tools has revolutionized the way organizations approach marketing, design, and writing work.
MarketingProfs: A Five-Step Framework for ROI From Personalized Customer Experiences
This article was written by Greg Kihlström for MarketingProfs. Read the full article here. Most marketing leaders would agree that providing a more personalized customer experience has the potential to drive more purchases, stronger
loyalty, and greater customer lifetime value (CLV). But what is the cost of
providing those personalized experiences?
Rethinking CLV: customer-centric customer lifetime value
Customer lifetime value (CLV) should not be solely focused on extracting value from customers. It should consider the benefits and value delivered to customers.
Agile marketing continues to be adopted in the enterprise
Agile marketing is growing in popularity in the enterprise. This is evident from the statistics mentioned in the Agile Marketing Alliance’s State of Agile Marketing 2023 Report
Forbes: Is It Your UX Or DXP That Needs An Overhaul (Or Both)?
Written by Greg Kihlström for Forbes Agency Council. There comes a time in a website’s life when it needs to be improved. You might start hearing
anecdotes that your sales team stops sending anyone there because it is
“out of date” or your SEO traffic is tanking because your code doesn’t take into account the latest best practices.
Centralized marketing campaign and content management improves measurement
Centralized management of marketing campaigns and content improves measurement in marketing campaigns.
Driving successful change with Agile Marketing
There are three pillars of successful agile marketing: having a framework, investing in change management, and investing in a tool.
AI & Machine Learning in the Enterprise
This article was based on a recent podcast interview with Scott Love of
Lovelytics. We talk about artificial intelligence and machine learning in
the enterprise, where it is today and where it’s currently headed, as well
as the role of place in building talented data and technology teams.
CMSWire: 6 Elements Needed for High-Impact Customer Journey Management & Operations
This article was written by Greg Kihlström for CMSWire. Uncover the six critical elements of impactful customer journey management & operations to boost your customer experience and foster loyalty.