Author: Agile Brand Guide

Despite Growing Adoption of AI Platforms, More than 40% of Marketers Surveyed Face Stubbornly Slow Marketing Cycles, While Three-Quarters Say Winning Experiments Fail at Scale

Yesterday’s announcements illustrate that the martech industry is in the middle of a painful, expensive, and operationally disruptive transition, and most marketing organizations are simply not ready for it. Seven major announcements dropped on May 13, 2026, spanning agentic AI platforms, enterprise data infrastructure, social commerce automation, and workforce…

Stockholm, May 13, 2026 – Sinch AB (publ) today announced findings from its new global research report, The AI Production Paradox, revealing that 74% of enterprises have already rolled back or shut down an AI customer communications agent after deployment due to a governance failure. That rate increases to…

Converts weeks of analysis into hours, helping CMOs connect brand performance directly to business outcomes

We are not back to boom times. Venture funding for sales, marketing, and CRM categories hit a cyclical peak in 2021 and 2022, but investment has slowed considerably since. Annual funding has hovered around the $8 billion mark over the past three years, according to a recent report from…

Omnisend’s The best time to send an email 2026 research, based on an analysis of approximately 26 billion emails, provides data-driven insights illustrating that optimal send times vary significantly depending on whether the primary goal is opens, clicks, or conversions. For senior marketing and CX leaders, this underscores the…

Omnisend’s analysis shows the best time to send a marketing email depends on the goal, as opens, clicks, and conversions each peak at different times of day.

Optimizely, the leading digital experience platform (DXP) provider, today announced a strategic partnership with SoftServe, a premier global digital consulting and engineering firm. As part of the partnership, Softserve launched a new website on Optimizely CMS, replacing their previous platform. The successful launch solidified Softserve’s decision to invest in building…

The latest insights converge on a single, uncomfortable truth: most marketing organizations are investing in AI at the wrong layer. They’re deploying tools on top of broken operating models and dirty data, then wondering why the ROI isn’t materializing. The gap between AI ambition and AI readiness has never…

The dominant theme across yesterday’s announcements is a market in the middle of a painful transition: AI tools are proliferating faster than organizations can absorb them, governance is lagging dangerously behind deployment, and workforce pressure is intensifying in ways that go well beyond productivity talking points. Chief Marketing Officers…