Author: Agile Brand Guide

Agentic AI is the new default, but CMOs should read past the press releases before reallocating budgets. The convergence of announcements from Salesforce, VTEX, Highwire, Apply Digital, Wayvia, and Rubrik on a single day is not coincidence; it reflects where vendors believe the next revenue opportunity lies. The harder…

Today, we’re going to talk about the foundational element that will determine the winners and losers in the age of AI: access to high-quality, real-time web data. As AI agents become more autonomous and LLMs more integrated into our workflows, the quality of the public web data they consume…

Apollo has been selected as a data provider for HubSpot’s newly updated Breeze Prospecting Agent. Currently in public beta, the agent is designed to handle the entire prospecting cycle—from identifying the right accounts to sourcing contacts and executing outreach.

Data Breakthrough Awards honor leading data intelligence platform for innovation in analytics, AI, DataOps, and next-generation data technologies

While organizations are quickly deploying AI features to capitalize on efficiency gains, a widening “quality gap” is emerging between the pace of AI development and the capacity to rigorously test it. This gap directly leads to costly rollbacks and diminished user value, as highlighted in the The State of…

An integrated creative system where premium content and AI converge to deliver high-quality, licensable outputs

The dominant theme is (wait for it…) agentic AI: autonomous systems that don’t just generate content or surface insights, but take action, trigger workflows, and make decisions without human intervention at each step. Salesforce, GrowthLoop, Adobe, Demandbase, GoodData, Airship, and a dozen e-commerce platforms all announced agentic capabilities on…

We are contending with an economic climate that has made consumers more deliberate and discerning, a technological revolution in the form of generative AI that is fundamentally reshaping product discovery, and the slow, inevitable erosion of the third-party cookie, a tool that has been a bedrock of digital advertising…

Survey highlights industry progress in governance, workflow integration, and operational readiness as organizations adopt agentic AI in security operations

Today, Adobe (Nasdaq: ADBE) – the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms – unveiled Firefly AI Assistant, powered by Adobe’s creative agent, that brings the power of Adobe’s creative tools into a single conversational interface.