Exploring the MarTech & CX Landscape
This article was written by Greg Kihlström for CMSWire. AI tools are
changing how brands engage with customers. They drive more personalized
experiences and improve efficiency across the entire journey.
Cella by Randstad Digital announced the release of its 15th industry benchmarking evaluation today, the Cella Intelligence Report. It offers a look into the state of in-house creative operations, incorporating the survey responses of hundreds of creative and marketing professionals across 25 industries. The 2025 report highlights a pivotal year for AI experimentation, in-house agency transformation and operational strategy shifts.
This article was written by Greg Kihlström for CustomerThink. To stand out in today’s competitive marketplace, brands need to go beyond just offering a high-quality product or service. To truly connect with your customers, you need to create an emotional bond that goes deeper, and utilizing a customer journey orchestration approach can be incredibly effective here.
The new content experience redefines B2B marketing through a proprietary blend of human expertise, insights and AI power to deliver faster, more personalized brand content in days, rather than months
If content rules, why does it feel like there are 100,000 royal families?
In a world drowning in blog posts, videos, and AI-generated everything, content has never been more abundant—or more commoditized. So how do brands cut through the noise?
Today’s guest has a few thoughts on that—and more.
The following article was written for MarTech by Greg Kihlström. Without
good data collection, access and analysis, it is harder for brands to
understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support. This article series explores this challenge and opportunity across the customer journey.
Join us for a special episode featuring Lou Carbone, widely regarded as the father of the experience management movement. As the founder, president, and chief executive, Chief Experience Officer of Experience Engineering, a Minneapolis-based…
This article was written by Greg Kihlström for CMSWire. Brands racing to adopt AI in marketing are finding that human insight holds the key to turning automation into lasting customer loyalty.
The consumer is no longer navigating the map—they are the map.
Welcome to the era of the Blue Dot Consumer: always centered, always scrolling, and always expecting the world to orbit around them. What does that mean for your brand? Everything. From the rise of instant gratification to the evolution of seven—yes, seven—active generations, the customer experience game has changed forever.
Pegasystems Inc. today unveiled Pega Predictable AI™ Agents that give enterprises extraordinary control and visibility as they design and deploy AI-optimized processes. Businesses can deploy Pega Predictable AI Agents with confidence, accelerating value while minimizing risk.
