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  This article was written by Greg Kihlström and originally published on Fast Company. Read the full article here. CLV is extremely important for those organizations that are embracing the modern view of a service-based model and the future of customer experience. As long as there are shareholders and…

  As a marketer, you know that data is an essential component of any successful marketing campaign. By collecting and analyzing data, you can gain insights into your customers’ preferences, behaviors, and demographics, which can help you tailor your marketing efforts to better meet their needs and interests. However,…

  Track the ROI of personalized content by looking at individual and incremental performance and using a multi-touch attribution model. The following was written by Greg Kihlström for MarTech. Read the full article here. While doing personalization well poses challenges to even the most sophisticated brands, offering personalized customer…

  For a while now, the marketing and advertising world has been grapping with two very important, yet opposing ideas. The first set of ideas is the need for more personalized customer experiences that drive greater loyalty and purchase behavior, and which requires a greater amount of first-party data…

  The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast.  Listen to the Episode Prefer to listen? Click play on the video below to listen to the episode.  Today we’re going to talk about the future of podcasting with someone who has…

  The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast.  Listen to the Episode Prefer to listen? Click play on the video below to listen to the episode.  Today we’re going to talk about creating a great post-purchase Customer Experience. To help…

  This article was written by Greg Kihlström for Fast Company. Read the full article here. Though it is beyond being a cliche at this point, I believe that people will stop talking about change being the only constant in business and life (aside from death and taxes) only…

  The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast.  Listen to the Episode Prefer to listen? Click play below to listen to the episode. Today we’re going to talk about the use of 3D in retail and beyond. To help me…

Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation As much as 30% of adults experience problems connecting to the internet at home, with 15% of U.S. adults only relying on “smartphone-only” internet. This technological disparity has led to the rise of a digital divide,…

Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast.  Listen to the Episode Prefer to listen? Click play below to listen to the episode.  Today we’re going to talk…