MarTech: Synthetic research is a promise with a catch
This article was written for MarTech by Greg Kihlström. We’re experiencing a conflict between the economic pressure to produce quick and cheap research results and the…
CMOs need to be AI realists, not enthusiasts. | Martech Futurist, April 18, 2026
The CMO’s job in 2026 is to be an AI realist, not an AI enthusiast. This means making hard decisions about where AI creates genuine competitive…
CMSWire: End of the Price Game: What Marketers Must Do Next
This article was written by Greg Kihlström for CMSWire. In economically uncertain times, it would seem safe to assume the best way to win over customers…
The (AI) tools are ready. The organizations are not. | Martech Futurist, April 17, 2026
The CMOs who will win this race are building data infrastructure, rethinking how they earn (not buy) attention, and putting governance frameworks around agentic AI before…
Confident Nonsense: Drift Happens: When Models Go Stale
Have you ever shipped an AI capability that looked great on launch day, then quietly started making your customer experience worse, one “personalized” suggestion at a…
AI is a forcing function for organizational redesign. Martech Futurist – April 12, 2026
The AI transformation of marketing is no longer a future-state planning exercise, but rather a present-tense organizational redesign challenge.
Start designing for the agent journey. Martech Futurist | April 11, 2026
The CMO role is being redefined in real time. This week, Oracle embedded AI agents into marketing command centers, Visa built infrastructure for AI agents to…
28% of AI use cases are meeting ROI expectations. Has yours even launched? | MarTech Futurist – April 8, 2026
Recent from Gartner, Forrester, and Salesforce converges on a single uncomfortable truth: the AI investment cycle is entering a reckoning phase. The hype-to-reality gap is widening,…
