AI agents are becoming the primary interface between consumers and brands. | MarTech Futurist | 3/9/2026
Recent intelligence points to a single strategic imperative for CMOs: the marketing function must be rebuilt for an AI-mediated world, not just augmented with AI tools.…
Synthesize to Optimize: Inverting the Marketing Funnel From Reactive Optimization to Proactive Simulation
After decades of “spend-to-learn” advertising, are you still paying for consumer insights that AI can generate for free, before a single dollar of media spend?
CMSWire: How to Govern Creation Sprawl Without Blocking Marketing AI Innovation
In short, “creation sprawl” refers to the AI-driven proliferation of small tools and automations across marketing that outpaces oversight, leading to inconsistency, risk and rework. Let’s…
AI is a leadership test. CMOs are at risk. | MarTech Futurist | 3/8/2026
The latest intelligence converges on a single, urgent message for marketing leaders: the AI transition is no longer a future planning exercise — it is a…
Confident Nonsense: Is your AI “working,” or is it just turned on?
If you don’t own evaluation, you don’t own outcomes. You own activity, which looks great right up until it doesn’t. Vendor dashboards and “model quality” metrics…
Open World CX: Customization Beats Personalization When You Need Customers to Stick
Personalization is what you infer. Customization is what customers choose. If you want durable engagement, treat preferences as a first-class product surface, not a settings page…
MarTech: How AI agents shaped the record-breaking 2025 holiday season
This article was written by Greg Kihlström for MarTech. Salesforce data shows where AI agents drove growth, conversion and efficiency during the holidays — and what…
Change Agents: Agentic AI Is Not About Efficiency
Agentic AI in marketing is not about “more content with fewer people,” but about how fast you can respond, how relevant you can be, and how…
