Author: Greg Kihlström

  This article was written by Greg Kihlström for The Enterprisers Project. You can read the full article here. Artificial intelligence (AI) is already transforming the way businesses operate and interact with their customers. One particularly impactful application is generative AI, which can generate content such as blog posts,…

This article tackles what an agile, customer-centric culture means, why leadership support matters and how organizations can work toward this goal.

It is essential for CMOs to be able to understand how to use data and insights to drive their marketing operations strategies in order to achieve the results and efficiency needed to stay competitive. A modern marketing operations strategy focuses on leveraging data as well as demand and lead…

  This article was written by Greg Kihlström for CMSWire. Read the original article here. Working in the marketing technology space for over a couple decades now, I’ve heard a lot of buzzwords over the years. Some of them were warranted, some not so much. Some of them too…

Choosing the best approach and platforms to be part of your martech stack, then, is no simple task. With so many options available, it can be difficult to determine which tools are essential and which ones can be avoided.

  The following was written by Greg Kihlström for Quality Digest. Read the original article here. Customer loyalty and lifetime value are highly prized in today’s competitive environment. Smart businesses know that a major point of competitive advantage (or failure) can be the type of customer experience they provide.…

  The following was written by Greg Kihlström for YFS Magazine. Read the article in its entirety here. Greg Kihlstrom, Principal & Chief Strategist at GK5A, reveals how to build long-term brand success by building frameworks that deliver on fundamentals. Any business’s success depends on its ability to understand…

  This article was originally written by Greg Kihlström for Martechvibe. You can view the original article here. Personalisation has become an increasingly important part of modern marketing strategies, especially when it comes to engaging customers online, where competition for attention can be fierce. By taking this approach, marketers…

  This article was originally written by Greg Kihlström for SmallBizClub. Read the original article here. A fantastic customer experience is the key to a customer-first, employee-driven business transformation. When you call to check on a refund and the customer service representative immediately recognizes you and the purpose of…

In today’s fast-moving world of competition for customers, marketing operations (Marketing Ops) have become essential for businesses looking to be successful. It combines analytical and creative approaches to enable efficient, quality operations that maximize performance. Marketing Ops is comprised of people, processes, and technologies that all work together to…