MarTech: The ROI of personalized experiences: Audience measurements
This article was originally written by Greg Kihlström and posted on Martech.org. Read the full article. This is the first of a three part series on the ROI of …
Forbes: Maintaining Employee Morale Before, During And After A Digital Transformation
This can affect many things adversely, both inside and outside the company, including employee engagement, which is critical to your long-term success.
Forbes: It’s Time to Think About Experience Operations
This article was written by Greg Kihlström for Forbes Agency Council. You can read the original here. If your organization is like most these days, there is at least …
CMSWire: 3 Things to Consider Before Buying a Customer Data Platform
This article was originally published on CMSWire. Read the full article here. Are you ready to take the CDP journey? The Customer Data Platform category includes a lot of …
Forbes: How Customer Journey Orchestration Changes Your Marketing Approach
This article was originally written by Greg Kihlström for Forbes. View the original article here. Customers increasingly appreciate personalized experiences and are growing to expect them across all of …
MarTech: 4 critical platforms to support customer journey orchestration: Getting started on CJO
This post was written by Greg Kihlström for MarTech. Read the original article here. Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for …
CMSWire: Defining Your Marketing Technology Philosophy
One incredibly helpful thing to define before embarking on an effort to define your technology infrastructure is to define what I call a marketing technology philosophy. This will consist of your guiding principles that point you in the right direction as you make fundamental choices about the types of…
Forbes: Understanding When To Use Automation, Orchestration And Next Best Action
Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation The latest article by Greg Kihlström for Forbes Agency Council. Customers increasingly want personalized content and experiences …
CMSWire: Agility Is No Longer Optional in Business
Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation This article was written by Greg Kihlström for CMSWire. Read the rest of the article here. Agility …
Healthy Organizational Cultures with Gary David, PhD, Bentley University
Read More The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast. Listen …
Catch the latest episodes of our shows
Listen to the latest episode of The Agile Brand podcast here: