CustomerThink: There Is A Customer Experience Proof Gap… Here’s What To Do About It
This article was written for CustomerThink by Greg Kihlström. The Medallia 2026 State of Customer Experience Report reveals a disconnect between how brands perceive the quality…
Structural soundness beats speed in the rush to agentic. | MarTech Futurist, March 18, 2026
Three interconnected themes dominate the latest enterprise marketing intelligence: the rapid maturation of agentic AI as a commerce and customer experience layer; the growing consumer trust…
AI readiness is no longer about having the right tools. CMO Futurist | March 15, 2026
The AI conversation in marketing has officially moved past “should we use it?” to “who owns it, and is our data good enough to make it…
AI agents are becoming the primary interface between consumers and brands. | MarTech Futurist | 3/9/2026
Recent intelligence points to a single strategic imperative for CMOs: the marketing function must be rebuilt for an AI-mediated world, not just augmented with AI tools.…
Synthesize to Optimize: Inverting the Marketing Funnel From Reactive Optimization to Proactive Simulation
After decades of “spend-to-learn” advertising, are you still paying for consumer insights that AI can generate for free, before a single dollar of media spend?
CMSWire: How to Govern Creation Sprawl Without Blocking Marketing AI Innovation
In short, “creation sprawl” refers to the AI-driven proliferation of small tools and automations across marketing that outpaces oversight, leading to inconsistency, risk and rework. Let’s…
AI is a leadership test. CMOs are at risk. | MarTech Futurist | 3/8/2026
The latest intelligence converges on a single, urgent message for marketing leaders: the AI transition is no longer a future planning exercise — it is a…
Confident Nonsense: Is your AI “working,” or is it just turned on?
If you don’t own evaluation, you don’t own outcomes. You own activity, which looks great right up until it doesn’t. Vendor dashboards and “model quality” metrics…
