CustomerThink: Conversational Marketing and the Customer Experience
This article was originally written by Greg Kihlström for CustomerThink. You can read the original article here. Conversational marketing can have a positive impact on…
Key differences between Marketing Operations and a PMO
This article will explore the key differences between these two disciplines in order to help organizations determine which approach best meets their needs
Fast Company: Meaningful uses of artificial intelligence for marketers
The following was written for Fast Company Executive Board by Greg Kihlström. You can read the original article here. Artificial intelligence has applications for marketers…
The Enterprisers Project: ChatGPT and beyond: AI and the customer experience
This article was written by Greg Kihlström for The Enterprisers Project. You can read the full article here. Artificial intelligence (AI) is already transforming the…
MarTech: North Star goals for category leaders: Agile, customer-centric culture
This article tackles what an agile, customer-centric culture means, why leadership support matters and how organizations can work toward this goal.
How to Use a Data-Driven Marketing Operations Strategy to Achieve Maximum Results for Your Business
It is essential for CMOs to be able to understand how to use data and insights to drive their marketing operations strategies in order to achieve…
CMSWire: The AI Adoption Mindset: Augmentation and Collaboration
This article was written by Greg Kihlström for CMSWire. Read the original article here. Working in the marketing technology space for over a couple decades…
Forbes: Strategic Evaluation Of Your MarTech Stack
Choosing the best approach and platforms to be part of your martech stack, then, is no simple task. With so many options available, it can be…
