CustomerThink: Aiming for the Stars: Unlocking the Power of Personalization to Enhance Your Customer Experience
This article was originally written by Greg Kihlström for CustomerThink. Read the original article here. Delivering a great customer experience is essential for any business.…
Selecting the Right PMO Model for Your Organization
A Project Management Office (PMO) is an organizational entity established to provide support and guidance to project teams. They are responsible for setting standards, managing resources,…
Forbes: Benefits Of Using Conversational Marketing Approaches With Your Customers
This article was originally written by Greg Kihlström for Forbes Agency Council. Read the original article here. Customers reward brands that demonstrate they know and…
MarTech: North Star goals for category leaders: One-to-one, omnichannel personalization
In this first article in the series, I will explore the first North Star goal — providing a one-to-one, omnichannel personalized experience.
Realizing the Benefits of First and Zero Party Data for Marketers
In today’s digital world, data is king. As marketers, we are constantly looking for ways to harness the power of data in order to better understand…
MarTech: The ROI of personalized experiences: Process measurements
This article was written by Greg Kihlström for MarTech. You can read the full article here. Looking at the methods used to personalize, how efficiently…
Composable Customer Data Platforms with Florian Delval, ActionIQ
The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast. Listen to the Episode Prefer to listen? Click play…
Forbes: A North Star for Personalized Customer Experience
I have identified four core principles that I call our North Star goals. They may not be immediately achievable for even a sophisticated company, but all…
