Exploring the MarTech & CX Landscape
This article was written by Greg Kihlström for Forbes Agency Council. AI provides marketers with a great opportunity to manage complex tasks, analyze vast amounts of data, and personalize customer experiences that
benefit both customers and the business itself.
The right governance structure is critical to creating, managing, and improving the customer experience utilizing tools like customer journey orchestration.
What happens when you discover that your marketing analytics are not a match for your company’s goals? Understanding your Key Performance
Indicators (KPIs) and how they tie to your business objectives is critical.
Creating a seamless and personalized customer experience has become more important than ever. Customers want to feel valued, understood, and catered to in order to remain loyal to your brand.
In this article, I’m going to talk about the factors to consider when
adopting generative AI so that you and your teams can go beyond simply
jumping on the bandwagon and instead become power users.
It’s likely already too late to pause adoption, but you can still establish an enterprise-wide stance on adoption and best practices for AI in business.
The use of multiple channels to reach and engage potential customers makes marketing more complex than ever. But how does a single marketing channel fit into a larger multi-channel marketing mix, and why is it important?
There are likely many ways that artificial intelligence can benefit your
organization, and you likely don’t have time to wait in order to reap the
potential benefits.
Marketers have a unique relationship to the data within an enterprise, thus
data science is increasingly a topic of conversation among their teams.
As marketers, we’re constantly seeking insights into the behaviors of our
customers to help us drive marketing strategies. This includes analyzing
the effectiveness of our marketing channels to determine where to allocate
our resources. However, relying on a single marketing channel for
measurement can present significant challenges in understanding the full
picture of a customer’s multi-channel journey.
