Forbes: 3 Things Marketing Teams Need To Know About Data Science
Marketers have a unique relationship to the data within an enterprise, thus
data science is increasingly a topic of conversation among their teams.
Why Relying on a Single Marketing Channel for Measurement Doesn’t Tell the Whole Story
As marketers, we’re constantly seeking insights into the behaviors of our
customers to help us drive marketing strategies. This includes analyzing
the effectiveness of our marketing channels to determine where to allocate
our resources. However, relying on a single marketing channel for
measurement can present significant challenges in understanding the full
picture of a customer’s multi-channel journey.
Forbes: Where To Prioritize AI In Digital Transformation
What happens when a disruptive technology is introduced midway through the
process of transformation? Unless you’ve got access to a time machine to
travel back and forth, you and your team are likely grappling with how to
incorporate artificial intelligence like generative AI into your plans.
Fast Company: Why you should decouple your website platform from your website redesign
This article was written by Greg Kihlström for Fast Company. The website redesign: It is an all-consuming, oft-repeated, difficult-to-measure process that seems to be a requirement for any brand wanting to stay on top of their customer expectations and competitive pressures.
From Employees to Brand Ambassadors: The Key to Amplifying Your Brand Across Stakeholders
Let’s look at five ways that creating a culture aligns with your mission statement, making customer service and brand care part of employees’ duties, allowing them to serve up experiences, aligning at all levels, tracking and sharing results, and rewarding their support can turn employees into brand ambassadors.
The power of intrapreneurs in the enterprise
Intrapreneurs are individuals who possess the unique ability to innovate and drive businesses forward. They are the change agents within organizations or the individuals who take the leap and start their own ventures within an existing organization, thus driving innovation and growth of an existing entity.
CustomerThink: The Importance of Customer Journey Operations
Optimizing customer experience is table stakes these days, as we all know. Doing so consistently, and in a way that balance organizational strategy
with competitive pressures, and customer expectations in a consistently improving way can be a challenge, however.
Capitol Communicator: AI for Marketers: The Hype and Reality of Generative AI
Artificial intelligence’s impact on business today, particularly in the
marketing world, cannot be ignored. From the unprecedented adoption of
ChatGPT to the constant buzz around new AI-based features, we are bombarded with information.
MarTech: 4 AI categories impacting marketing: Personalized customer journeys
This article was written by Greg Kihlström for MarTech. In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid.
MarTech: 4 AI categories impacting marketing: Predictive analytics
In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid.