MarTech: 4 AI categories impacting marketing: Personalized customer journeys
This article was written by Greg Kihlström for MarTech. In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact…
MarTech: 4 AI categories impacting marketing: Predictive analytics
In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid.
MarTech: The 4 categories of AI that impact marketing: Generative AI
This article was written by Greg Kihlström for MarTech. Here’s what you need to know about generative AI in marketing and why it’s worth paying attention…
CMSWire: How the Different Types of Conversational Marketing Tools Work Together
This article was originally written by Greg Kihlström for CMSWire. Read the article in its entirety here. While it would be nice if we could provide…
Indian Management: A win-win situation
This article was written by Greg Kihlström for Indian Management. You can view the article in full here. By focusing on both the needs of your…
How agile is your Agile Marketing?
If one of your marketing colleagues has said something similar to, “We tried Agile, and it didn’t work,” I have a simple response. If it didn’t…
Successfully achieving an agile martech strategy
As a marketer in today’s digital age, it can be difficult to keep up with the ever-evolving marketing technology (martech) landscape. New processes, tools and strategies…
Forbes: How To Strategically Approach Your Marketing Technology Stack Evaluation
The following was written by Greg Kihlström for Forbes Agency Council. Y our marketing technology stack is a critical part of your infrastructure. It enables you…
