Author: Greg Kihlström

The primary goal of the PMO is to ensure that project objectives are met on time and within budget. It helps teams coordinate and collaborate on projects, define roles and …

  This article was originally written by Greg Kihlström for MarTech. Read the original article here. Having an effective first-party data strategy means you can balance two sets of customer …

  This article was originally written by Greg Kihlström for CustomerThink. Read the original article here. Delivering a great customer experience is essential for any business. In today’s competitive landscape, …

A Project Management Office (PMO) is an organizational entity established to provide support and guidance to project teams. They are responsible for setting standards, managing resources, tracking progress, and providing …

  This article was originally written by Greg Kihlström for Forbes Agency Council. Read the original article here. Customers reward brands that demonstrate they know and understand their needs. While …

In this first article in the series, I will explore the first North Star goal — providing a one-to-one, omnichannel personalized experience.

In today’s digital world, data is king. As marketers, we are constantly looking for ways to harness the power of data in order to better understand our customers and target …

  This article was written by Greg Kihlström for MarTech. You can read the full article here. Looking at the methods used to personalize, how efficiently they are performed and …

  The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast.  Listen to the Episode Prefer to listen? Click play on the video below …

I have identified four core principles that I call our North Star goals. They may not be immediately achievable for even a sophisticated company, but all brands should strive to reach them.