Author: Greg Kihlström

By Matthew Egol and Greg Kihlstrom . In this final part of the series, we’re going to look at how to best integrate AI and CX in a meaningful way.

By Matthew Egol and Greg Kihlstrom . Artificial intelligence is not without its challenges. Now let’s discuss some things to watch out for when introducing AI into your CX strategy.

By Matthew Egol and Greg Kihlstrom .With customer experience a primary point of competition for many brands today, and the current stream of new products and features utilizing artificial intelligence (AI) based tools, a marriage of AI and customer experience (CX) seems like a perfect pairing. 

This article was originally written by Greg Kihlström for MarTech. Read the original article here. AI and customer journey orchestration can take your existing marketing automation approaches to the next level. 

This article was co-written by Greg Kihlström and Matthew Egol of JourneySpark Consulting. Read the full article here. In this article, we’re going to talk about how to ensure your customer journey orchestration is built on the premise of customer-centricity.

  This article was originally written by Greg Kihlström for Forbes. Read the original article in full here. It’s hard to miss the consistent and continual stream of news and information about artificial intelligence and how it’s predicted to fundamentally change how we do business. Its impact on marketing…

  This article was originally written by Greg Kihlström for MarTech. Read the original article here. AI and customer journey orchestration can take your existing marketing automation approaches to the next level.  Marketing automation is a foundational component of marketing technology stacks. However, using it alone isn’t enough to…

  This article was originally written by Greg Kihlström for CustomerThink. You can read the original article here. Conversational marketing can have a positive impact on the customer experience by using real-time conversations to build stronger relationships with customers and prospects, providing a natural interface for consumers to ask…

This article will explore the key differences between these two disciplines in order to help organizations determine which approach best meets their needs

  The following was written for Fast Company Executive Board by Greg Kihlström. You can read the original article here. Artificial intelligence has applications for marketers and others within the business well beyond using a single platform. You’ve undoubtedly heard the continuous influx of news about OpenAI’s ChatGTP and…