CMSWire: The AI Adoption Mindset: Augmentation and Collaboration
This article was written by Greg Kihlström for CMSWire. Read the original article here. Working in the marketing technology space for over a couple decades now, I’ve heard a …
Forbes: Strategic Evaluation Of Your MarTech Stack
Choosing the best approach and platforms to be part of your martech stack, then, is no simple task. With so many options available, it can be difficult to determine which tools are essential and which ones can be avoided.
Quality Digest: Balancing Customer Insights With the Bottom Line
The following was written by Greg Kihlström for Quality Digest. Read the original article here. Customer loyalty and lifetime value are highly prized in today’s competitive environment. Smart businesses …
YFS: Here’s How World-Class Brands Deliver Lasting CX Results
The following was written by Greg Kihlström for YFS Magazine. Read the article in its entirety here. Greg Kihlstrom, Principal & Chief Strategist at GK5A, reveals how to build …
Martechvibe: Achieving Maximum ROI From Personalised Customer Experiences
This article was originally written by Greg Kihlström for Martechvibe. You can view the original article here. Personalisation has become an increasingly important part of modern marketing strategies, especially …
Know Your Buyer: Crafting a Robust, Personalized, Omnichannel Customer Experience
This article was originally written by Greg Kihlström for SmallBizClub. Read the original article here. A fantastic customer experience is the key to a customer-first, employee-driven business transformation. When …
What Marketing Operations is and How to Leverage it for Success
In today’s fast-moving world of competition for customers, marketing operations (Marketing Ops) have become essential for businesses looking to be successful. It combines analytical and creative approaches to enable efficient, …
MarTech: North Star Goals for Category Leaders: Customer Lifetime Value Model
This article discusses why brands must adopt a customer lifetime value model as one of their primary organizational KPIs and the importance of creating long-term, loyal customers over continual customer churn from dissatisfied customers.
A Leader’s Guide to Measuring the Success of a PMO
The primary goal of the PMO is to ensure that project objectives are met on time and within budget. It helps teams coordinate and collaborate on projects, define roles and …
MarTech: North Star goals for category leaders: First-party customer view
This article was originally written by Greg Kihlström for MarTech. Read the original article here. Having an effective first-party data strategy means you can balance two sets of customer …
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