Category: Articles

In today’s complex marketplace, brand awareness is no longer sufficient. Customers and B2B buyers face a deluge of information, much of it AI-generated, making it increasingly difficult to discern authenticity and build genuine trust.

A recent study conducted by Five9 and Hanover Research in April 2026, surveying 3,000 consumers and 600 business decision-makers across the US, UK, and Germany, reveals critical insights into consumer trust, frustration points, and preferences regarding AI in customer service.

When upwards of 60% of consumers begin their shopping journey with an AI tool, as recent research shows, they are not entering the top of your funnel. They are entering a new discovery engine that you don’t own, can’t instrument, and barely understand.

A recent study by Demand-Genius, Selling GEO, surveyed 47 B2B agencies, primarily senior commercial leaders and owners, offering a candid look into how they are pricing, packaging, and delivering AI search capabilities.

Locality’s Keith Kazerman on why converging broadcast and streaming is an organizational problem, what audience-first planning breaks first, and what CMOs should own.

New research from TFC finds that as AI accelerates, the one thing it cannot replicate is the experience of being there — and reveals how Connection, Credibility, and Conviction close the gap between knowing and believing to multiply the impact of live.

As customer expectations shift toward immediate, digital interactions, relying on fragmented tools or rigid commercial platforms creates operational drag.

I recently spoke with Mike Kaput, Chief Content Officer at the Marketing AI Institute, who spends his days dissecting this very challenge. His insights cut through the hype, offering a clear-eyed view of what it truly takes to move beyond the pilot phase and build something that lasts.

Breaker founder Ben Billups argues the AI email trust panic misses the real constraint in B2B — relevance — and names the two numbers CMOs should compute first.

The Tubular Q3 2026 Social Video Benchmarks Report, based on global data from Tubular Labs and Chartbeat, Inc. for the first half of 2026 (1H26), provides benchmarks and actionable insights for senior marketing and CX leaders to optimize social video strategies and demonstrate measurable returns.