Expert Mode: Rewriting the Profitability Playbook with AI

Agile Brand Guide on January 29, 2026

For any enterprise marketing leader, the last few years have felt like a relentless stress test. Economic headwinds, from tariffs to inflation and supply chain snarls, have put unprecedented pressure on the P&L. The traditional playbook in these situations is well-worn and, frankly, uninspired. It presents a binary choice: either pass rising costs directly onto consumers and risk alienating your most loyal customers, or absorb the hit and watch your margins evaporate.

Change Agents: Agentic AI Is Not About Efficiency

Greg Kihlström on January 28, 2026

Agentic AI in marketing is not about “more content with fewer people,” but about how fast you can respond, how relevant you can be, and how safely you can operate across your most important domains. The meaningful frame for executives is simple: focus on a small, governed portfolio of agentic use cases that clearly move speed, personalization, and control, not on a long list of tools and pilots.

PR Isn’t Optional—Silence Bleeds Deals and Money

Karla Jo Helms on January 28, 2026

For too long, the industry has treated PR as a vanity metric—a way to “sound good” rather than a strategic tool to “do business.” This is a fundamental misunderstanding of market dynamics. PR is not the “after” of business success; it is a critical input.

Expert Mode: Turning the Trillion-Dollar Returns Problem into a Revenue Engine

Agile Brand Guide on January 18, 2026

We, as marketing leaders, spend fortunes crafting seamless pre-purchase journeys, optimizing every click and impression, only to have the entire relationship tested in the often-clunky, anxiety-inducing post-purchase phase. The return is where brand promises meet operational reality, and too often, reality falls short. It’s a trillion-dollar problem globally, a figure so large it can feel more like an unavoidable cost of doing business than a strategic challenge to be solved.

Expert Mode: The Architecture of Enduring Brand Loyalty

Agile Brand Guide on January 17, 2026

In the relentless pursuit of customer loyalty, we marketing leaders are often caught in a familiar cycle. We build intricate points-based programs, optimize our funnels for retention, and pour resources into personalized communications, all in an effort to keep customers from straying. We treat loyalty as an outcome to be engineered, a line item on a P&L to be maximized.

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