Category: Articles

In our rush to harness these new capabilities, we often overlook the very foundation upon which they are built: the data. And I’m not talking about the clean, structured, first-party data sitting comfortably in our CDPs. I’m referring to the messy, chaotic, and utterly vital torrent of public web…

Are you building an organization of marketers using AI tools, or an organization of AI agents managed by marketers? This question usually earns me a few nervous laughs when I …

For marketing leaders, the challenge isn’t just about learning a new tool; it’s about unlearning a generation of deeply ingrained assumptions and preparing for a world where “search” is an action, not a destination. This brings us to Answer Engine Optimization (AEO), often called Generative Engine Optimization (GEO).

Yesterday’s announcements concentrate on the layer beneath marketing execution: the data foundations, governance controls, and discovery channels that determine whether AI tooling produces usable output. Two primary press releases dropped on May 15, 2026 — Dataiku’s Cobuild on Snowflake and Mordor Intelligence’s 2026 Customer Data Platform market analysis —…

The technical debt accrued over decades is now coming due, with interest. New research from Pega confirms what many of us have suspected: outdated, clunky technology is a primary source of employee frustration, a drain on productivity, and a significant driver of talent attrition. While we chase the horizon…

The Meltwater State of PR Report 2026 reveals an industry grappling with age-old issues of resourcing and measurement, while simultaneously adapting to the transformative power of artificial intelligence (AI) and the imperative for cross-functional collaboration. This report offers a clear view into the current state of PR and provides…

The 2026 AI and Marketing Performance Index report, a data-driven study by GrowthLoop in partnership with Ascend2, reveals critical insights into how high-performing teams are leveraging AI and unified data to achieve these objectives. This report, based on a survey of 318 marketing and data professionals across North America…

The pressure on marketing leaders to adopt, integrate, and demonstrate Return on Investment (ROI) from AI is immense and unyielding. The landscape is a cacophony of vendors promising transformation, each with a shinier “magic wand” than the last.

Omnisend’s The best time to send an email 2026 research, based on an analysis of approximately 26 billion emails, provides data-driven insights illustrating that optimal send times vary significantly depending on whether the primary goal is opens, clicks, or conversions. For senior marketing and CX leaders, this underscores the…

The Randstad Workmonitor 2026 report revealed that nearly two-thirds of employers invested in AI within the past year, with over 60% reporting productivity improvements. Yet, adaptation remains uneven, highlighting an “AI reality gap” that stems from a skills deficit, not a technological one. This underinvestment in people carries tangible…