Category: Articles

AI in the Inbox, new research from Cordial, reveals that a substantial portion of consumers already grants AI access to their personal inboxes, creating both opportunities and challenges for marketing and customer experience (CX) leaders.

A recent survey by Flute of 185 U.S. small business owners highlights these pervasive financial pressures, revealing that 40% anticipate needing more cash upfront than in the previous holiday season, with 58% expecting to use personal savings or credit to cover associated costs.

According to Adobe’s Brand Intelligence for an AI-native world report, this shift necessitates a new approach to brand governance, moving beyond static rules and manual reviews to a dynamic, AI-powered brand intelligence framework. This article outlines the escalating challenges, a strategic framework for brand intelligence, and practical steps for…

New research from the CMO Council, in partnership with MarTech Tribe, suggests that the entire apparatus of tech buying has been optimizing for the wrong thing. Instead of asking “What is the best tool?” the highest-performing organizations are implicitly asking, “What is the right tool *for us, right now*?”

Direct One CEO Evan Stewart on why most direct mail tests fail before anything prints, and what a defensible holdout and measurement setup looks like.

New findings from the Adobe Creators’ Toolkit Report (November 2026) highlight how creative AI is accelerating growth for individuals, providing critical insights for large organizations aiming to transform their content strategies.

Madhive Maverick AI’s “Election Night 2026, screen by screen” research offers a detailed look into how audiences across the United States engaged with news content across various devices during a significant national event.

Parloa CMO Latané Conant argues marketing’s most valuable customer research is already sitting unused inside the contact center — and how to find it.

This article was based on the interview with TransUnion’s Matt Spiegel on the AI confidence-readiness paradox by Greg Kihlström, MarTech and AI Adoption futurist and keynote speaker for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here: There’s a peculiar tension in the enterprise marketing…

The future doesn’t belong to the companies that do the most with AI; it belongs to the ones that do the smartest things with it. And that requires a leader who knows what’s actually inside their AI budget.