Category: Articles

For the better part of a decade, the Customer Data Platform (CDP) has held a specific, if sometimes nebulous, role in the enterprise MarTech stack. It was the system of record, the single source of truth, the place where all your customer data was meant to live in harmonious,…

Resilience belongs to other people. It’s a risk function, an IT function, a line item in the compliance budget. When the systems go down, marketing’s job starts — the holding statement, the sentiment monitoring, the apology campaign, the quarter spent buying back goodwill. Most of us have accepted that…

63 marketing strategy statistics for 2026 on AI-native operations, GEO, content, email, budgets, and retail media — compiled from 14 studies and fully sourced.

A recent global survey of B2B and B2C senior IT and technology decision-makers, commissioned by Akeneo, reveals that 95% believe their organization is ready for AI, and 87% anticipate an increase in their AI budgets over the coming years. However, this outward confidence often masks significant underlying challenges related…

Proprietary AiRR data on eight of the largest U.S. airlines. ChatGPT, tracked daily for six months across six purchase-intent prompts and more than 50,000 scored AI answers.

Clearco’s Ecommerce Growth, Explained 2026: The Playbook Has Changed research indicates that ecommerce brands no longer face a capital access problem, but rather a capital agility challenge.

A recent study by Tempo Software, 2026 State of AI in Portfolio Management: How AI is reshaping the way PMOs and portfolio leaders plan and execute, reveals a critical distinction: merely “using” AI does not confer an advantage.

Marketing leaders, in particular, are under immense pressure to demonstrate ROI on significant technology investments, and the promise of generative AI feels like the answer we’ve been waiting for. We see the potential everywhere—from content creation and campaign personalization to customer service and analytics.

Keyni CEO Jared Navarre argues AI is compressing marketing roles rather than automating tasks, and that the vacancy nobody reopens is the real story.

Ask a marketing leader how many AI initiatives their organization is running and you’ll usually get a number. Four, maybe nine. The copywriting assistant, the personalization model somebody built on top of the CRM, whatever the agency is piloting this quarter. The number feels solid because it corresponds to…