Category: Articles

Every page on a business site should correspond to one question a buyer asks or one task a buyer needs to finish. Small sites usually fail that test in both directions. They have pages nobody looks for, such as a mission statement written to satisfy the founder, and they…

Which does more for a company over five years — a wellness platform announced at an all-hands with a slide and a hashtag, or a fruit delivery that shows up every Tuesday and never gets announced at all?

65 e-commerce statistics for 2026 on AI-driven shopping, unified commerce, holiday sales, BNPL, and fulfillment — compiled from 14 studies and fully sourced.

I recently spoke with Nir Weingarten, CEO and founder of Eikona, whose background in AI and reinforcement learning offers a compelling new paradigm. His perspective suggests that the natural evolution of A/B testing is already here, and it promises to move marketing from a state of periodic testing to…

A recent study by Atlantic Re:think and Contentful surveyed 350 marketing decision-makers, revealing five critical areas demanding immediate, concrete answers to effectively integrate AI into enterprise marketing operations.

Every few years the industry sells marketing a layer that will finally make the rest of the stack behave. The marketing cloud did it in 2012. The customer data platform did it in 2018. Both promised coordination, both arrived with a diagram showing everything else plugged neatly underneath, and…

Ben Schein, Chief AI and Analytics Officer at Domo, argues that sloppiness now shows up on the invoice — metered, every time a model runs. Asked where climbing AI spend actually comes from in a marketing organization, he didn’t talk about model pricing. He talked about how much of…

The 2026 Delight AI Index, released in May, puts real pressure on it. Asked what builds confidence in an AI agent, consumers put the ability to reverse a mistake at the top — ahead of accuracy, ahead of transparency. 57% said being able to undo an AI’s action makes…

Clicks are easy to buy; qualified leads are earned in the moments after the click, on your landing page and in your support channels. This guide walks through how to sustainably align your Google Ads campaigns with your website UX and your customer service so that paid traffic turns…

Small businesses, often dismissed as “Main Street” operations, are now armed with capabilities that were once the exclusive domain of enterprise marketing departments. They can automate workflows, personalize customer interactions, and optimize for local search with an agility that can leave larger organizations looking flat-footed.