Category: Articles

A recent Salesforce report, State of Field Service: The Road to Revenue in the Agentic Era, based on a survey of over 2,300 field service professionals conducted from April 22-May 12, 2026, highlights widespread adoption and significant future investment plans.

The gap between what we train and what happens in the real world is a chasm where marketing return on investment (ROI) goes to die. But what if we could bridge that gap? What if we could use technology not to replace human interaction, but to perfect it? This…

This article was originally published on MarTech by Greg Kihlström. I sit through a lot of vendor pitches and conference keynotes. After enough of them, the slides blur. AI-powered routing. AI-powered insights. AI-powered content. By the third talk, you can’t tell whether you’re being sold the same product four…

Gen Z represents a pivotal consumer segment, yet their weekend habits, as illuminated by The Harris Poll’s The Gen Z Weekend Report, diverge significantly from previous generations. This demographic, aged 18-29, is characterized by a “connection paradox” — highly digitally connected yet experiencing significant loneliness — coupled with a…

Consumers are fundamentally altering how they evaluate brands by shifting from actively browsing multiple tabs to delegating their discovery and evaluation to artificial intelligence. 

Built directly into content workflows, AI agents execute, optimize and continuously improve digital experiences, helping teams publish faster, scale consistently and reduce manual effort

105 customer experience statistics for 2026 on AI in service, trust, loyalty, personalization, and CX operations — compiled from 23 studies and fully sourced.

The battle for a fan’s loyalty isn’t won or lost in 90 minutes or four quarters. It’s a year-round campaign fought in the quiet moments between games, in the off-season, and on the multitude of digital channels where fans live their lives. The core challenge, which should sound familiar…

Generative AI has unlocked a torrent of potential for content creation, personalization, and process automation. The temptation is to unleash this power, to accelerate every workflow, and to marvel at the sheer volume of output. But in this race for speed, we risk becoming incredibly efficient at producing forgettable,…

Picture the economic landscape as a vast pyramid. For decades, the base was built on information scarcity. Companies that controlled access to data, knowledge, or specialized content could charge premium prices. Lawyers’ billable hours were justified by their exclusive access to legal precedents.