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AI Isn’t a Goal (or a Strategy)
How Real Marketers Turn Algorithms into Actual Outcomes Stop treating AI like a magic lamp;…
Expert Mode: Compounding the Impact of Marketing with Agentic AI
The concept of a “compound marketing engine” represents this evolution, promising a paradigm shift in…
#56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom
What’s harder—building a global marketing strategy from scratch, or educating your organization on why it…
CMSWire: What Prime Day 2025 Reveals About Shipping, Returns and Customer Expectations
This article was written by Greg Kihlström for CMSWire. Free shipping, easy returns and Buy…
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#717: Understanding customers by simulating them first with Mike Taylor, Ask Rally
Today we’re going to talk about how synthetic research is reshaping how we understand audiences—and…
#253: Fans favorite: Mastering Digital Transformation with Marcus Köhnlein
In this episode, we discuss the role of leadership in guiding these transformations and explore how…
Expert Mode: Why Personalization Maturity Is a Strategic Capability, Not a Feature
For more than a decade, personalization has been touted as the holy grail of marketing—delivering…
MarTech: AI can scale ads, but great creatives drive brand impact
This article was written for MarTech by Greg Kihlström. Want your ads remembered and acted…
#716: Streamlining brand partnerships with Alan Gould, Mutual Markets
What if building a brand partnership with a major entertainment property could happen in 5…