Category: Articles

“Forgettable” sounds like the last thing a brand should aim for, but there’s a difference between a forgettable brand and a forgettable interaction. If essential but potentially thorny interactions can become almost unnoticed, then the company’s brand for maintaining a good relationship flourishes.

Marketing agents are moving from recommending a decision to executing it, on budgets, targeting, and messaging, often before any human reviews the choice. The ceiling on how much of that work an organization can hand over is no longer set by model capability. It is set by two things…

The 2026 TrustRadius B2B Buying Disconnect Report highlights a critical gap between vendor perceptions and actual buyer needs, particularly concerning trust, validation, and measurable outcomes.

Optimove’s Back to School Report 2026 outlines key insights and actionable recommendations for senior marketing and CX leaders to optimize their strategies for this critical period.

What if that transactional, often-broken utility could become the most intelligent, personalized, and conversational part of your brand experience? The shift we are witnessing is not an incremental improvement; it is a complete reimagining of digital interaction.

The Brand Visibility for Agentic Commerce framework scores a brand’s data surface — what an agent can resolve, compare, and trust — and the implicit assumption is that the agent is a fixed quantity the data is measured against. The evidence says the agent is a variable too. A…

156 AI and technology statistics for 2026 on adoption, agentic AI, ROI, governance, and the workforce — compiled from recent studies and fully sourced.

Agentic AI has created incredible excitement and potential since its emergence in early 2024. However, the vast majority of deployments have failed to provide tangible benefits, and all implementations have focused on either a function or a business unit, with no publicly known examples of enterprise-wide adoption. 

A customer map is how a CMO sees that unevenness before committing the budget to it. Mapping software can help improve the process.

If a rival can buy the exact same AI you just rolled out, what’s actually left to compete on? Rachel Orston has a blunt answer. “Anyone can buy the technology,” she says. “What they can’t buy is the human relationship, and that’s where trust, connection, and retention are won…