Category: Articles

The 2026 U.S. Hispanic Market Report by Claritas underscores that this is not a monolithic market but a complex, multi-faceted audience whose acculturation levels, language preferences, and digital behaviors demand sophisticated engagement strategies.

LiveRamp CMO Jessica Shapiro on giving marketing teams an honest “why” for AI, operationalizing experimentation, and when fluency becomes a performance issue.

Retail’s holiday surge forces B2B senders to delay campaigns, defend visibility and rethink Q4

Every category has a default marketing playbook, and in low-price fitness the default is the offer. Say the number. Say it often. Beat the club down the street by five dollars a month. Dan Ali, CMO, says the shift was never about walking away from price — it was…

Melissa Gallo thinks that framing misses where the money actually goes. She’s Vice President, Solutions and Delivery at Vantage, and before that she ran client success at CVS Media Exchange and revenue operations at Walmart Connect — two of the networks brands argue about funding.

This article is based on a Q&A with InCheq VP of Customer Success Brianna Van Zanten and Greg Kihlström for The Agile Brand Guide’s Expert Mode series. Most customer experience roadmaps are addition problems. Another personalization rule, one more touchpoint in the lifecycle, a new content series, an extra…

What if the more potent digital experience strategy isn’t addition, but a highly disciplined form of subtraction? What if the key to agility at scale isn’t moving faster, but being more deliberate about what you choose not to do?

In today’s complex marketplace, brand awareness is no longer sufficient. Customers and B2B buyers face a deluge of information, much of it AI-generated, making it increasingly difficult to discern authenticity and build genuine trust.

A recent study conducted by Five9 and Hanover Research in April 2026, surveying 3,000 consumers and 600 business decision-makers across the US, UK, and Germany, reveals critical insights into consumer trust, frustration points, and preferences regarding AI in customer service.

When upwards of 60% of consumers begin their shopping journey with an AI tool, as recent research shows, they are not entering the top of your funnel. They are entering a new discovery engine that you don’t own, can’t instrument, and barely understand.