Category: Articles

This article was written by Greg Kihlström for MarTech. Unfashionable as it may be to say, direct mail will outlast most of the agentic commerce startups pitching you today. That’s a strange thing to say in a year when AI agents influenced 20% of all Cyber Week orders in…

This article was written by Greg Kihlström for CMSWire. The marketing technology industry names a shift after the part of it that has the best demos and makes the best headlines. We called the last decade “composable” after an architecture, and we are now calling this one “agentic” after…

The pace of change, driven by everything from geopolitical tremors to the relentless advance of artificial intelligence (AI), has rendered such static planning obsolete, if not outright dangerous. Today, strategy isn’t a destination you map out once a year; it’s a continuous process of navigation through a fog that…

CMO Outlook 2026, a global study of over 500 marketing leaders by Lippincott and Bloomberg Media reveals critical tensions that demand a reevaluation of marketing leadership: how CMOs gain internal credibility, leverage emerging technologies like AI, and champion long-term brand health against immediate commercial demands. Success in 2026 and…

This shift from a central destination to a distributed digital presence requires more than just new tools; it demands a new mindset. In a recent conversation marking Sitecore’s 25th anniversary—a milestone that roughly parallels the rise of modern MarTech—CMO Michelle Boekoff-Bideck offered a clear-eyed perspective on this evolution.

The Brand Visibility for Agentic Commerce framework has, until now, treated trust as something a brand emits — the structured reviews, certifications, and authority links an agent can weight when it decides whether a product is credible. That’s one direction. The developments of late 2025 and 2026 have opened…

Proprietary AiRR data on how the world’s largest consumer packaged goods brands show up in AI search. ChatGPT, June 2026.

The old performance marketing playbook is officially obsolete. For years, we operated with a comforting, if sometimes misleading, level of precision. We chased deterministic attribution, optimized for daily fluctuations in ROAS, and built complex models on a foundation of user-level data that felt permanent.

Amazon’s Prime Day has evolved beyond a single-retailer event, becoming a bellwether for broader shifts in consumer sentiment and purchasing behaviors during peak sales periods. Insights from Akeneo’s “Prime Day 2026” infographic reveal a landscape dominated by intentional shopping, economic pragmatism, and the increasing influence of artificial intelligence (AI)

Here’s a confession from someone who has spent thirty years at the intersection of marketing and technology: I’ve never seen a marketing automation platform close a deal that a human relationship didn’t open.