Expert Mode: The Unsexy Prerequisite for AI Success in Commerce
The foundational work—the unsexy, meticulous, and absolutely essential task of getting your data house in order—is what separates a successful AI strategy from a catastrophic one.…
Expert Mode: The Case for Forgettable Customer Experiences
This brings us to a counter-intuitive but increasingly vital strategic pivot: the most effective customer experience might be the one the customer doesn’t remember at all.…
BERA: Jaguar’s Bold Rebrand: Data Reveals Strategic Trade-offs and Emerging Engagement
In November 2024, Jaguar embarked on a significant rebrand, signaling a strategic shift towards all-electric, ultra-luxury vehicles aimed at a younger, affluent demographic. This move represented…
Meltwater: Cultivating Trust in the Generative AI Era: A Strategic Imperative for Enterprise Leaders
The rapid evolution of generative artificial intelligence (AI) is redefining content creation and reshaping audience perceptions of authenticity and credibility. For senior marketing and CX leaders,…
Expert Mode: Beyond the Playbook: Building Customer Loyalty One Story at a Time
What if the most powerful play in our book wasn’t a new piece of marketing technology, but a renewed commitment to the oldest form of marketing—understanding…
MarTech: Synthetic research is a promise with a catch
This article was written for MarTech by Greg Kihlström. We’re experiencing a conflict between the economic pressure to produce quick and cheap research results and the…
CMSWire: End of the Price Game: What Marketers Must Do Next
This article was written by Greg Kihlström for CMSWire. In economically uncertain times, it would seem safe to assume the best way to win over customers…
Expert Mode: Moving Beyond the AI Hype Cycle to Revenue-Driven Reality
We find ourselves in a peculiar moment. As marketing leaders, we’re bombarded with a singular, deafening message: adopt artificial intelligence (AI) or prepare for obsolescence. The…
