Category: Articles

As recent Salesforce research shows, with 95% of organizations adopting AI while 66% report increased mobile worker turnover, this is not a hypothetical problem. It’s a quiet crisis unfolding at doorsteps everywhere.

The Holiday Edit, a study conducted by The Harris Poll in October 2026, surveying 1906 holiday shoppers across the United States, reveals that while consumers are keen to maintain festive traditions, they are actively “editing” their spending, shopping formats, and efforts to achieve this.

As AI takes over more bidding, budget allocation and campaign optimization, companies can remove hours of repetitive work. AI can also remove the critical experiences that build employee expertise. The savings appear immediately. The consequences for talent development may take years to become visible.

alidity’s Winter 2026-2027 Marketer Survey, a recent survey of over 250 US-based marketers reveals that while investments are growing, particularly in AI, the focus has unequivocally shifted from mere efficiency gains to measurable revenue impact.

Kaz Ohta’s observation about “AI laziness” is astute and serves as a warning. The temptation to blindly trust and forward the output of an AI is a significant risk. The effective marketing teams of the future will be those that develop a new muscle for human-AI collaboration.

Direct One CEO Evan Stewart on why most direct mail tests fail before anything prints, and what a defensible holdout and measurement setup looks like.

AI in the Inbox, new research from Cordial, reveals that a substantial portion of consumers already grants AI access to their personal inboxes, creating both opportunities and challenges for marketing and customer experience (CX) leaders.

A recent survey by Flute of 185 U.S. small business owners highlights these pervasive financial pressures, revealing that 40% anticipate needing more cash upfront than in the previous holiday season, with 58% expecting to use personal savings or credit to cover associated costs.

According to Adobe’s Brand Intelligence for an AI-native world report, this shift necessitates a new approach to brand governance, moving beyond static rules and manual reviews to a dynamic, AI-powered brand intelligence framework. This article outlines the escalating challenges, a strategic framework for brand intelligence, and practical steps for…

New research from the CMO Council, in partnership with MarTech Tribe, suggests that the entire apparatus of tech buying has been optimizing for the wrong thing. Instead of asking “What is the best tool?” the highest-performing organizations are implicitly asking, “What is the right tool *for us, right now*?”