Category: Articles

Hilary Smith, the CMO of Linnworks, whose career at the intersection of e-commerce, data, and automation provides a uniquely clear-eyed view of this challenge. Her perspective is a necessary one for any marketing leader who wants to ensure the promises they make in their campaigns can actually be kept…

BrainTrust Partners CEO Tim Hayden argues AI ROI is a retention question. What CMOs should put on the budget line, and how to test data readiness in a week.

According to The Harris Poll’s October 2026 “The Rise of Kidulting Report,” this market represents a substantial, yet often underestimated, opportunity for enterprises. Senior marketing and CX leaders must understand the motivations behind this behavior to develop targeted strategies that foster loyalty and drive measurable growth.

Mitel’s Andrew Black on why AI review means fixing the skill, not the draft — and why judgment about what not to build is the skill worth hiring for.

The Cyber Five period—Thanksgiving through Cyber Monday—represents a critical window for retail and e-commerce brands, often viewed as the peak of holiday sales activity. However, new research from Acoustic’s 2026 Cyber Five Gap Report reveals a significant disconnect between marketer strategies and actual shopper behavior, leading to missed revenue…

The 2026 U.S. Hispanic Market Report by Claritas underscores that this is not a monolithic market but a complex, multi-faceted audience whose acculturation levels, language preferences, and digital behaviors demand sophisticated engagement strategies.

LiveRamp CMO Jessica Shapiro on giving marketing teams an honest “why” for AI, operationalizing experimentation, and when fluency becomes a performance issue.

Retail’s holiday surge forces B2B senders to delay campaigns, defend visibility and rethink Q4

Every category has a default marketing playbook, and in low-price fitness the default is the offer. Say the number. Say it often. Beat the club down the street by five dollars a month. Dan Ali, CMO, says the shift was never about walking away from price — it was…

Melissa Gallo thinks that framing misses where the money actually goes. She’s Vice President, Solutions and Delivery at Vantage, and before that she ran client success at CVS Media Exchange and revenue operations at Walmart Connect — two of the networks brands argue about funding.