Category: Articles

The tendency when a rollout stalls is to scrutinize the software. Was there a feature gap we missed? Is the UI clunky? Did the sales demo oversell its capabilities? While technology can certainly be the culprit, my experience interviewing hundreds of experts in this space points to a more…

This article was written for CMSWire by Greg Kihlström. What share of the sources behind your brand’s AI mentions point back to your own website? Chances are, that number is declining, catching many by surprise.

This article was written by Greg Kihlström for MarTech. You’re likely deep into your 2027 planning these days, so headcount, budget, and the people needed to execute your big plans for the year are likely top of mind. Beyond people, you also need to consider data and platform needs.

For decades, the television was the undisputed king of brand advertising. The formula was simple, if expensive: buy a spot, produce a memorable 30-second story, and hope that sheer reach and repetition would embed your brand into the cultural consciousness.

SafeGuard Privacy’s Richy Glassberg on what AAMP 2.3 changes for CMOs when AI agents make vendor compliance decisions at machine speed.

Jamie Domenici, Chief Marketing Officer at Klaviyo, thinks the real contest is happening a layer down, over the customer record that any answer gets built from. Her question for marketing leaders is whether a brand can still see its own customers once a model sits between the two.

The Akeneo PX Pulse Survey, conducted by Dynata in August 2026 among 1,000 U.S. consumers, offers timely insights into these dynamics, highlighting consumer trust deficits and the emerging role of AI in price comparison.

The Harris Poll’s “The Gen Z & Religion Report” provides compelling evidence that this generation is actively engaged with faith and spirituality, seeking agency and strong community ties in an unpredictable world. For enterprise leaders, this understanding is not merely academic; it is foundational for developing customer-centric strategies that…

Dominik Angerer, CEO and Co-Founder of Storyblok, thinks “handled” is doing work it hasn’t earned. In written responses for Expert Mode, he argues that the way content goes bad has almost nothing to do with anyone’s decision, and that the controls marketing teams rely on to bury old pages…

Arnab Mishra from Xactly explores the role of Agentic AI in sales transformation. In 2026, revenue leaders’ strategy has expanded well beyond managing plans and tracking performance. Leaders are now accountable for whether plans change seller behavior, whether coverage aligns with pipeline, whether incentives drive the right kind of…