Category: Articles

The reality is that the modern go-to-market (GTM) motion is not a series of disconnected campaigns; it’s an intricate, interconnected product in its own right. The sprawling ecosystem of marketing, sales, and customer success technology isn’t just a collection of tools; it’s the chassis, engine, and onboard computer of…

Pega Infinity Studio infuses the design power, AI innovation, and visual simplicity of  Pega Blueprint AI into the development environment 

Modern brand agility requires a strategic understanding that transcends traditional marketing silos. The layout of the WMF 2026 – We Make Future exhibition area (June 24–26, BolognaFiere)—spanning a massive 70,000 sqm—responds precisely to this need for cross-functional integration.

The Qualtrics 2026 EX Trends Report, based on insights from over 33,000 employees across 24 countries and multiple industries, highlights key areas demanding attention from senior marketing and CX leaders. This analysis focuses on how to leverage employee adaptability, govern emerging technologies, and invest in foundational employee groups to…

Yesterday delivered a cluster of announcements that, read together, reveal a structural shift in how AI is being distributed, governed, and monetized. Chief Marketing Officers (CMOs) need to understand the implications before their next budget cycle. The headline story is Apple’s WWDC preview: Siri is being rebuilt on Google…

The Global CMO Survey Report 2026 by Comviva reveals that while 90% of organizations increased AI investment in the past two years, only 12% can rigorously measure the revenue AI generates. This disconnect, termed the “AI Efficiency Divide,” indicates a structural challenge requiring a fundamental shift in how enterprises…

The industry is abuzz with the potential of agentic commerce, the seamless integration of shopping and purchasing capabilities directly within AI chat interfaces. The allure is undeniable: meeting customers where they are, offering frictionless discovery, and enabling instant checkouts without ever forcing a user to leave their chat window.…

According to TiVo’s Q4 2025 Video Trends Report, as of Q4 2025, households access an average of over 10 video services, with monthly entertainment expenditures rising to $161 and daily video consumption exceeding 5 hours.

To stay competitive, companies and individuals need to change fast too. In today’s marketplace, the speed of technological advancement, especially with the rise of artificial intelligence, has pushed organizations to adapt faster than ever before. For leaders, this reality creates new challenges and opportunities: guiding teams through uncertainty, fostering…

For those of us leading marketing, product, and customer experience teams in the enterprise, the dashboard has become a familiar, if sometimes frustrating, companion. We are awash in data—clickstreams, heatmaps, conversion funnels, and session replays. We can tell, often with excruciating detail, what is happening on our digital properties.…