Category: Articles

Most of the major holiday forecasts are in, and they cluster around 4% growth or better. NRF expects 4.2%, EMARKETER 4.1%, Bain 4.5%, ICSC 4.3% to 4.9%, and Mastercard 5.5%. We expect 3.0% to 3.5%.

In a conversation with Airstream CMO Mollie Hansen and Nomadics Founder Chris Pendl, we explored how they moved beyond the typical marketing playbook to build an experience that customers pay for, creating a self-sustaining engine for brand advocacy, authentic content, and genuine connection.

In August 2025, 8×8 launched The Power of You, a brand platform built on short, cinematic films about real IT and customer experience leaders from its customer base, produced with generative AI.

Honored at ContentCon US in Chicago: Huge, Philips, Alaska Airlines, Verizon Connect and Land O’Lakes used AI workflows, AI-ready content and real-time personalization to inspire humans and inform agents, cutting months of work to weeks and lifting conversion 30%.

Underscore CEO Lauren Boyer on what CMOs really pay when an agency learns their category, and why a credentials deck full of logos isn’t specialization.

A recent global study by CSG, involving 1,800 “digital citizens” surveyed from July to August 2026, reveals that 3 out of 4 consumers find resolving an issue with a brand requires as much or more effort than it did a year ago.

Drawing on insights from TrustRadius’s comprehensive “2026 B2B Buying Disconnect” report, which surveyed thousands of software buyers and vendors, we can begin to map this new terrain. The findings, as shared by Katie Allison, Senior Manager of Research and Insights at TrustRadius, don’t just signal a need for tactical…

Coveo CPO Peter Curran on why the brand site is now a system of truth, where not to deploy AI, and the intent map every CMO can build for free.

Bad bot traffic, AKA the bots making targeted attacks, grew by 124% YoY between July 2025 and June 2026. With that traffic increase came a massive rise in the types of attacks they performed. Scraping, for example, increased by over 185.2% and accounted for 70.9% of bad bot traffic.

According to YouGov’s Black Friday and Cyber Monday 2026 report, U.S. consumers are demonstrating a consistent appetite for BFCM sales, with specific demographic segments leading the purchasing intent.