Expert Mode: Your Org Chart is Not the Customer Journey with Todd Parsons, Criteo
This disconnect between our internal operating models and external customer reality is more than just an operational headache; it is a profound strategic liability. It creates waste, obscures truth, and puts a ceiling on growth. And now, the advent of sophisticated AI is not merely offering a new tool…
A Stale Feed Is an Invisible Product
This is the dimension the Brand Visibility for Agentic Commerce (BVAC) framework calls Latency and Data Freshness, and it’s the one most likely to be doing real damage in a brand that has done everything else right. It isn’t about whether the data exists — that’s Attribute Completeness, a…
YouGov: AI Brand Leadership and Momentum: Strategic Insights for Enterprise CX and Marketing
YouGov’s U.S. AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum, provides timely insights into the evolving landscape of AI brand perception, offering a data-driven foundation for strategic enterprise decisions.
Chaser: Precision in Execution: Data-Driven Strategies for On-Time Task Completion
A recent analysis by Chaser, drawing on data from 290,214 delegated tasks completed between June 2024 and June 2026 across 8,111 individuals and 1,109 teams, provides empirical insights into the factors that drive on-time task delivery.
Expert Mode: The End of the Ten Blue Links and the Dawn of Answer Engine Optimization
This article was based on the interview with Hubspot CMO Kipp Bodnar on brand discovery in an age of AI search by Greg Kihlström, AI and MarTech keynote speaker for The Agile Brand with Greg Kihlström podcast.
XR: Optimizing Ad Operations: Navigating Content Demands, Budget Pressures, and AI Integration in 2026
The XR State of Ad Ops 2026 Report, a comprehensive industry-wide study surveying over 400 marketers and creatives, sheds light on these critical trends, challenges, and opportunities shaping the rapidly evolving advertising landscape.
Vericast: Conditional Loyalty: Navigating Instant Expectations in Retail Banking
A survey by Vericast and Dynata in June 2026 of 1,000 U.S. adults revealed that lower or no fees (39%) and cash bonuses or promotional offers (39%) were the top incentives for switching checking accounts.
isolved Debuts The Guardian, Company’s First AI Agent Designed to Deliver Payroll Outcomes
Coming 8/7, The Guardian marks the first of several agents isolved is building to deliver HR outcomes
Expert Mode: Building a Brand from the Inside Out with California Pizza Kitchen Co-Founder Rick Rosenfield
n a recent conversation for The Agile Brand podcast, I had the opportunity to speak with Rick Rosenfield, the co-founder of California Pizza Kitchen. His story, which began with two trial lawyers deciding to get into the restaurant business, offers a masterclass in a principle we often forget: you…
Technical Expertise Means Nothing If Audiences Cannot Understand It
AI solved the problem of creating content. It also created a much bigger one: too much of it to understand, evaluate, or trust. Audiences are drowning in information. Gartner reports that employees spend 43% of their workday consuming emails, messages, documents, and other communications. More than one-quarter feel overloaded,…
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