Category: Articles

According to TiVo’s Q4 2025 Video Trends Report, as of Q4 2025, households access an average of over 10 video services, with monthly entertainment expenditures rising to $161 and daily video consumption exceeding 5 hours.

To stay competitive, companies and individuals need to change fast too. In today’s marketplace, the speed of technological advancement, especially with the rise of artificial intelligence, has pushed organizations to adapt faster than ever before. For leaders, this reality creates new challenges and opportunities: guiding teams through uncertainty, fostering…

For those of us leading marketing, product, and customer experience teams in the enterprise, the dashboard has become a familiar, if sometimes frustrating, companion. We are awash in data—clickstreams, heatmaps, conversion funnels, and session replays. We can tell, often with excruciating detail, what is happening on our digital properties.…

While data is frequently hailed as a critical asset, a recent Intuit Mailchimp survey of 500 US businesses reveals a significant challenge: organizations are losing substantial time to manual data analysis and struggling to translate metrics into actionable insights.

Insights from the 2026 AEC Inspire Report by Unanet, drawing on a survey of over 300 Architecture, Engineering, and Construction (AEC) leaders, provide a robust framework for enterprises seeking to establish long-term stability and competitive advantage in this dynamic landscape. This article translates these core findings into actionable strategies…

Futurum Signal’s Agentic AI Platforms for Enterprise report provides a strategic overview of enterprise-grade Agentic AI platforms, focusing on the practical considerations for senior marketing and CX leaders regarding governance, integration, and measurable business outcomes.

Comscore’s Q1 2026 AI Intelligence Report provides a comprehensive, panel-based perspective on these shifts, detailing AI’s influence across search, assistant tools, and the consumer journey. For senior marketing and CX leaders, understanding these dynamics is critical for adapting strategies, safeguarding brand visibility, and optimizing engagement in an increasingly AI-centric…

A recent study by Expedia Group, The AI Trust Gap, highlights that while travelers embrace AI for discovery and planning, their preference for booking and critical support remains firmly with trusted brands, not AI platforms. This distinction underscores a critical challenge for senior marketing and CX leaders: building confidence…

For marketing leaders, the PGA TOUR’s approach offers a compelling case study in moving beyond traditional, retrospective satisfaction metrics. It’s a shift from analyzing what went wrong last year to fixing what’s not quite right this very minute. In our conversation with Zach Carlson, Director of Fan Engagement at…

Agent-mediated commerce is established and measured on the consumer side. Adobe Analytics recorded generative-AI-referred traffic to US retail sites growing roughly 690% year over year across the 2025 holiday season (Adobe Analytics, 2026); McKinsey estimates conversion from AI-generated product recommendations at about 4.4 times that of traditional search (McKinsey,…