Category: Articles

Sept 16, 2026 martech news: HubSpot ties 3.6x MQLs to AI context, Google links feed fixes to a 5% conversion lift, and Pindrop reports 94.3% fewer bot calls.

Donatas Smailys, co-founder and CEO of Billo, a creator economy platform that turns creator video into performance ads, argues the shift is bigger than scale — and that the companies moving fastest are about to break the exact thing they’re reaching for.

According to the tvScientific 2026 Holiday & Seasonal Shopping Trends Report, this extended consumer journey places unprecedented pressure on enterprise marketing and CX leaders to demonstrate return on ad spend (ROAS) and revenue impact from campaigns that span multiple key moments.

The question for brands is changing from “Can we rank?” to “Will AI recognize us as credible enough to include in the answer?”

Today’s TV watchers audiences move fluidly between linear television, streaming platforms, mobile devices, social media, and local content throughout the day. A single purchase decision may be influenced by multiple exposures across several screens over time. In that environment, attribution becomes less about identifying one definitive touchpoint and more…

In the Hyper State of HR Identity Fraud Detection Repor\, 98% of US HR executives surveyed have encountered candidate fraud firsthand, and a concerning 96% remain confident their organizations would detect it.

The Spotlight Influence Orchestration Report introduces Influence Orchestration as the deliberate coordination of all trusted third-party voices to build verifiable credibility.

For the better part of a decade, the Customer Data Platform (CDP) has held a specific, if sometimes nebulous, role in the enterprise MarTech stack. It was the system of record, the single source of truth, the place where all your customer data was meant to live in harmonious,…

Resilience belongs to other people. It’s a risk function, an IT function, a line item in the compliance budget. When the systems go down, marketing’s job starts — the holding statement, the sentiment monitoring, the apology campaign, the quarter spent buying back goodwill. Most of us have accepted that…

63 marketing strategy statistics for 2026 on AI-native operations, GEO, content, email, budgets, and retail media — compiled from 14 studies and fully sourced.