Category: Articles

In our collective rush toward the digital horizon, many of us have overlooked a fundamental truth: the most powerful channel for product discovery isn’t a social feed or a search engine. It’s the brick and mortar retail store.

I spoke with Peter Giordano, GM of Ads, Platform, and Growth Services at DoorDash, a company that has not only witnessed this compression but has built one of the fastest-growing commerce media networks in history on top of it

The 2026 Holiday & Seasonal Shopping Trends Report from tvScientific by Pinterest surveyed over 400 marketers and 600 consumers across the US. It revealed that holiday-related research and purchasing now begin much earlier, often well before Black Friday Cyber Monday.

The mandate to innovate, to integrate AI, to move faster, is no longer a gentle suggestion from the boardroom; it’s a roar. Every conference, every webinar, every vendor pitch is a fresh reminder that if you’re not sprinting, you’re already behind. This has created a frantic scramble to deploy…

The Findem x CMO Huddles CMO Tenure Study 2026 serves as a critical call to action for executive leadership. The observed compression in CMO tenure signals not merely individual performance issues but systemic challenges in how companies define, support, and integrate their marketing leadership.

Data from Infobip’s recent survey reveals critical shifts in shopper expectations and messaging channel performance, providing a roadmap for enterprise preparedness.

New research across nine markets finds 63% of consumers have used AI when shopping, while only 19% plan to wait until Black Friday week to begin their holiday shopping

How Körber folded 40+ brands into one, then launched Infios on its own, and the one question it uses to decide when a master brand helps.

As marketing leaders, we are the designated champions of the customer. We craft the brand promise, articulate the value proposition, and design the journeys we hope our customers will follow. We invest heavily in technology and talent to deliver seamless, personalized interactions. Yet, we are all too aware of…

The concept of Supply Path Optimization (SPO) has become so ingrained in our strategic lexicon that questioning it feels like heresy. The logic is seductively simple: a more direct route from advertiser to publisher must be more efficient, transparent, and cost-effective.