Category: Articles

Arnab Mishra from Xactly explores the role of Agentic AI in sales transformation. In 2026, revenue leaders’ strategy has expanded well beyond managing plans and tracking performance. Leaders are now accountable for whether plans change seller behavior, whether coverage aligns with pipeline, whether incentives drive the right kind of…

The world of retail media networks (RMNs) has followed this path, rocketing from a niche channel to a foundational pillar of many marketing budgets. Yet, for all its growth, a significant piece of the puzzle remains stubbornly in the “experimental” phase for many: in-store media. While the majority of…

Lifesight’s Rajeev Nair on why first-party data solves targeting but not causality, and what CMOs should ask retail media partners before renewing.

Alex Weinberger, General Manager of Digital Out-of-Home at AdRoll, thinks we’ve been aiming at the wrong artifact. We keep trying to fix the media plan. He argues the plan is just the receipt for a decision leadership hasn’t actually made — a decision about how many things a campaign…

Guy Gunter Home’s journey to rebuild their digital presence, in partnership with the digital consultancy Office of Experience (OX), offers a compelling case study in transforming a potential point of friction into a strategic advantage. By digging into their approach, we can uncover a practical playbook for building a…

Donatas Smailys, co-founder and CEO of Billo, a creator economy platform that turns creator video into performance ads, argues the shift is bigger than scale — and that the companies moving fastest are about to break the exact thing they’re reaching for.

According to the tvScientific 2026 Holiday & Seasonal Shopping Trends Report, this extended consumer journey places unprecedented pressure on enterprise marketing and CX leaders to demonstrate return on ad spend (ROAS) and revenue impact from campaigns that span multiple key moments.

The question for brands is changing from “Can we rank?” to “Will AI recognize us as credible enough to include in the answer?”

Today’s TV watchers audiences move fluidly between linear television, streaming platforms, mobile devices, social media, and local content throughout the day. A single purchase decision may be influenced by multiple exposures across several screens over time. In that environment, attribution becomes less about identifying one definitive touchpoint and more…

In the Hyper State of HR Identity Fraud Detection Repor\, 98% of US HR executives surveyed have encountered candidate fraud firsthand, and a concerning 96% remain confident their organizations would detect it.