CMSWire: Implementing Customer Journey Orchestration With an Agile Approach
This article was written for CMSWire by Greg Kihlström. With competitive pressures mounting and customer expectations continually rising, organizations are under constant pressure to provide personalized…
#680: Agile is about more than velocity, with Gabrielle Wieczorek
Today’s guest believes data may be the most underused lever for agility in large organizations. Gabrielle Wieczorek is a Scrum Master and Certified Agile Coach and…
Expert Mode: What Business Can Learn from Improv—and Why It Might Save Your Culture
When most people hear the word “agility,” they think of Scrum boards, KPIs, or digital transformation. Mark DeCarlo thinks of something else entirely: comedy. More specifically,…
Leveraging your online presence for visibility
Small businesses face a daunting challenge: standing out in a marketplace increasingly dominated by larger organizations with vast resources. The ability to be discovered by potential…
The rapid evolution of AI in marketing
Artificial intelligence (AI) in marketing is evolving rapidly, with new developments and advancements happening at a fast pace.
Relevance, agility, and fearlessness drive success in B2B marketing
In B2B marketing, relevance, agility, and fearlessness are crucial qualities that drive success and help brands stand out as leaders in their categories. These qualities are…
Staying Agile in your marketing strategy
Organizations need to constantly adapt and evolve their marketing strategies in response to changing market trends and consumer behavior. By staying agile, businesses can quickly respond…
Continuous learning applies to AI, too
One key aspect of achieving success with artificial intelligence (AI) in marketing is constant learning. As mentioned in the podcast transcript, AI technology is evolving at…
