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Continuous learning applies to AI, too

This article was based on the interview with Matt Swalley of Omneky by Greg Kihlström, MarTech keynote speaker for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here:

One key aspect of achieving success with artificial intelligence (AI) in marketing is constant learning. As mentioned in the podcast transcript, AI technology is evolving at a rapid pace, and marketers need to stay updated on the latest trends, tools, and techniques to effectively leverage AI for their marketing strategies. Constant learning is essential for marketers to understand how to write prompts, engineer content, and utilize AI tools to enhance their marketing efforts.

Continuous learning allows marketers to stay ahead of the curve and adapt to the ever-changing landscape of AI technology. By investing time and effort into learning new AI technologies, marketers can gain a deeper understanding of how to use AI to their advantage and drive better results for their businesses. This ongoing commitment to learning helps marketers stay competitive and innovative in their marketing strategies.

Furthermore, learning in the open and sharing knowledge with others in the industry can also be beneficial for marketers. By collaborating with peers, attending industry events, and staying active in online communities, marketers can exchange ideas, learn from each other’s experiences, and discover new ways to leverage AI technology for marketing success. This collaborative approach to learning can help marketers stay informed about the latest advancements in AI technology and stay ahead of the competition.

In addition, subscribing to newsletters and testing out new AI technologies can also be valuable for marketers. By staying informed about new tools and applications, marketers can explore different ways to incorporate AI into their marketing strategies and experiment with different approaches to see what works best for their business. Testing and learning from new AI technologies can help marketers gain insights into the capabilities of AI and how it can be utilized to improve marketing workflows and drive better results.

Overall, constant learning is essential for AI success in marketing. By staying informed, collaborating with peers, testing new technologies, and continuously improving their skills, marketers can effectively leverage AI technology to create more personalized, impactful, and efficient marketing campaigns. As AI technology continues to evolve, businesses that prioritize constant learning and innovation will be well-positioned to succeed in the competitive digital landscape.

The Agile Brand Guide to Generative AI by Greg Kihlström