MarTech: How to stop overpaying for AI complexity
This article was written by Greg Kihlström for MarTech. You wouldn’t purchase a forklift to carry a coffee cup. Yet that’s effectively what happens when enterprises…
Expert Mode from Ai4: Attention Isn’t Conviction, with Nir Elharar from Atera
Atera CMO Nir Elharar gives his expert mode perspective. Marketing leaders have spent roughly two years buying AI on the strength of demos. A vendor shows…
Expert Mode fro Ai4: From Selling an AI Vision to Proving Tangible Value
This article was based on the interview with From Ai4: Dataiku CMO Mark Abramowitz on speed versus agility in AI adoption by Greg Kihlström, AI and…
Expert Mode from: Escaping the Million-Dollar AI Pilot Trap with NiCE CTO Kevin Lee
The mandate from the C-suite is clear, and it has been for some time: “Do something with AI.” For enterprise marketing leaders, this directive has become…
Expert Mode from Ai4: Beyond the Efficiency Mandate: Human Judgment in the AI-Powered Creative Process
As leaders, we understand that the real challenge isn’t simply adopting the latest generative tool. It’s about integrating this powerful technology with discernment. It’s about drawing…
Liferay: Accelerated AI Agent Adoption Demands Robust Governance and Measurable Outcomes
A recent study, the Liferay 2026 Agentic AI Adoption and Governance Report, reveals that only 24% of companies possess a company-wide AI usage policy, and just…
Expert Mode at Ai4: Turning Petabytes into Performance: A CDO’s Playbook for Enterprise AI
I recently had a conversation with Coca-Cola FEMSA’s Chief Data Officer, Jose Martinez, at the AI4 conference in Las Vegas, and his perspective is a masterclass…
YouGov: AI Brand Leadership and Momentum: Strategic Insights for Enterprise CX and Marketing
YouGov’s U.S. AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum, provides timely insights into the evolving landscape of AI brand perception, offering a data-driven…
