Unmasking AI Readiness: Hard Truths from IT Leaders on Commerce Data Foundations
A recent global survey of B2B and B2C senior IT and technology decision-makers, commissioned by Akeneo, reveals that 95% believe their organization is ready for AI,…
Expert Mode at Ai4: The Sixteenth Tool in a Fifteen-Tool Stack, with Jessica Vose from Kana
Every few years the industry sells marketing a layer that will finally make the rest of the stack behave. The marketing cloud did it in 2012.…
MarTech: How to stop overpaying for AI complexity
This article was written by Greg Kihlström for MarTech. You wouldn’t purchase a forklift to carry a coffee cup. Yet that’s effectively what happens when enterprises…
Expert Mode from Ai4: Attention Isn’t Conviction, with Nir Elharar from Atera
Atera CMO Nir Elharar gives his expert mode perspective. Marketing leaders have spent roughly two years buying AI on the strength of demos. A vendor shows…
Expert Mode fro Ai4: From Selling an AI Vision to Proving Tangible Value
This article was based on the interview with From Ai4: Dataiku CMO Mark Abramowitz on speed versus agility in AI adoption by Greg Kihlström, AI and…
Expert Mode from: Escaping the Million-Dollar AI Pilot Trap with NiCE CTO Kevin Lee
The mandate from the C-suite is clear, and it has been for some time: “Do something with AI.” For enterprise marketing leaders, this directive has become…
Expert Mode from Ai4: Beyond the Efficiency Mandate: Human Judgment in the AI-Powered Creative Process
As leaders, we understand that the real challenge isn’t simply adopting the latest generative tool. It’s about integrating this powerful technology with discernment. It’s about drawing…
Liferay: Accelerated AI Agent Adoption Demands Robust Governance and Measurable Outcomes
A recent study, the Liferay 2026 Agentic AI Adoption and Governance Report, reveals that only 24% of companies possess a company-wide AI usage policy, and just…
