Expert Mode: Humanizing AI-Driven Personalization in Retail
The convergence of AI and human expertise is reshaping the retail landscape, enabling brands to create personalized experiences that resonate deeply with customers. One company at…
Expert Mode: The Agentic AI Revolution: Transforming Customer Experience from Reactive to Proactive
The age of abundant data has arrived, yet many organizations find themselves drowning in information while struggling to connect with customers on a human level. This…
#729: The mindset shift needed for AI integration success with Rafael Flores, Treasure Data
Today, we’re going to talk about how AI is poised to revolutionize marketing, from personalization and customer engagement to the very structure of the SaaS market…
#726: How AI is changing the search experience and what to do about it with Sean King, Chief Revenue Officer at Veritone
Today we’re going to talk about how AI chatbots are siphoning off audience attention—and what forward-thinking publishers can do about it instead of panic-refreshing their analytics…
Expert Mode: Bridging the Gap Between Customer Expectations and Brand Experience
The customer experience (CX) landscape is in constant flux, a dynamic interplay of evolving expectations and technological advancements. While brands invest heavily in CX initiatives, a…
MarTech: Agentic AI is about to transform the martech stack — and the way marketers work
This article was written by Greg Kihlström for MarTech. Marketing technology was already evolving at breakneck speed when generative AI entered the scene. Now, agentic AI…
Expert Mode: Why Personalization Maturity Is a Strategic Capability, Not a Feature
For more than a decade, personalization has been touted as the holy grail of marketing—delivering the right message, to the right person, at the right time.…
MarTech: AI can scale ads, but great creatives drive brand impact
This article was written for MarTech by Greg Kihlström. Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and…
