Latest AI Posts
MarTech: AI can scale ads, but great creatives drive brand impact
This article was written for MarTech by Greg Kihlström. Want your ads remembered and acted on? Use these creative levers…
Expert Mode: From Order-Takers to Orchestrators — Redefining Customer Support with Agentic AI
In enterprise customer experience, the holy grail has always been this: quick resolution, high satisfaction, low cost, and—if you’re feeling…
Expert Mode: When Synthetic Personas Meet Real Buyer Intent
Synthetic personas sound like a marketer’s dream—or perhaps a data scientist’s hallucination. What if you could talk to your ideal…
Expert Mode: Navigating the Agentic AI Revolution with a Customer-First Approach
Let’s explore some key takeaways from a conversation with Stephanie, exploring how brands can leverage AI’s potential while upholding customer…
Beyond the AI Hype—Making B2B Marketing Smarter, Faster, and More Personal
AI in marketing isn’t new—but the pace, expectations, and competitive pressure around it have dramatically accelerated. In the B2B world,…