The Agile Brand Guide to Generative AI

Latest AI Posts

Experimenting with AI for e-commerce success

Oct 5, 20243 min read

In a cookieless world, the need for one-to-one conversations with customers becomes more important, making the use of AI technology…

Experimentation drives continuous improvement

Oct 1, 20243 min read

Experimentation drives continuous improvement in customer experience and business success. The podcast transcript highlights the importance of experimenting with new…

Value exchange drives first-party data collection

Sep 29, 20243 min read

Value exchange drives data collection in the digital age, as demonstrated in the podcast transcript. The conversation highlights the importance…

Centralizing customer data for more effective personalization

Sep 26, 20243 min read

The podcast interview highlights the importance of centralizing customer data for personalization in marketing efforts. Kathryn Murphy from Twilio discusses…

How AI changes the game in customer experience

Sep 25, 20243 min read

Artificial Intelligence (AI) is a game-changer in the digital customer experience landscape as it offers companies the opportunity to increase…