Latest AI Posts
Integrating Brand Identity into Agentic AI
The integration of artificial intelligence (AI) into customer experience strategies is not just a trend; it is a necessity for…
Generative AI enhances scalable personalization
The quest for personalization at scale has been a focal point for brands seeking to connect authentically with consumers. For…
Expert Mode: Turning Relationship “Gut Feel” into AI‑Powered Client Intelligence
Walk the halls of any professional‑services firm and you’ll spot the same spreadsheet taped to cubicle walls: a traffic‑light matrix…
MarTech: The strategic rise of the marketing analyst in the age of AI
This article was written by Greg Kihlström for MarTech. Marketing analysts are evolving from report builders to strategic advisors. Uncover…
Expert Mode: Turning Generative AI into a CX Power‑Up—Not a Replacement
Contact centers have endured every technology fad imaginable—IVRs that trapped callers in endless loops, chatbots that answered anything except the…