Expert Mode: Why Your Marketing Cloud Might Be Confusing Your AI
For years, enterprise marketing leaders have been engaged in a monumental construction project. With blueprints drawn up by the major marketing clouds and materials sourced from…
A Look Forward to 2026, Part 1: Why Authenticity and Agents Will Rule the Future
The core prediction is this: the “new brand currency” will be nothing less than unvarnished authenticity. This shift mandates a re-evaluation of human capital, where employees…
Expert Mode: The Strategic Blueprint for Building an AI-Powered Enterprise
We recently had a conversation with Arto Minasyan, Founder and President of Krisp.ai, a company that has navigated this complex landscape to become a leader in…
Expert Mode: Beyond the Automation Hype: Designing an Empathetic Future with AI
The real challenge, and the greater opportunity, lies not in replacing human effort but in amplifying it. This requires a more nuanced approach, an intentional choreography…
The Unglamorous but Essential Work of AI in the Enterprise
In enterprise marketing, we live with a peculiar paradox. We are tasked with driving innovation, creating seamless customer journeys, and responding to market shifts with a…
Expert Mode: The New Retail Imperative: Thriving on Real-Time Data Agility
The old playbooks, the reliable dashboards, and the comfortable strategies of yesterday are proving to be liabilities today. In this environment, agility isn’t just a buzzword;…
Expert Mode: Preparing for Your Next Customer—The AI Agent
We are on the cusp of an era where our carefully crafted brand messages, sophisticated user experiences, and multi-million dollar campaigns may be interpreted not by…
The researcher of 2026: Human judgment in an AI-first world
By 2026, market research won’t be defined by tools, methodologies, or new data streams. It will be defined by something far simpler: the choices researchers make…
