Latest AI Posts
Expert Mode: Bridging the Gap Between Customer Expectations and Brand Experience
The customer experience (CX) landscape is in constant flux, a dynamic interplay of evolving expectations and technological advancements. While brands…
MarTech: Agentic AI is about to transform the martech stack — and the way marketers work
This article was written by Greg Kihlström for MarTech. Marketing technology was already evolving at breakneck speed when generative AI…
Expert Mode: Why Personalization Maturity Is a Strategic Capability, Not a Feature
For more than a decade, personalization has been touted as the holy grail of marketing—delivering the right message, to the…
MarTech: AI can scale ads, but great creatives drive brand impact
This article was written for MarTech by Greg Kihlström. Want your ads remembered and acted on? Use these creative levers…
Expert Mode: From Order-Takers to Orchestrators — Redefining Customer Support with Agentic AI
In enterprise customer experience, the holy grail has always been this: quick resolution, high satisfaction, low cost, and—if you’re feeling…