The Agile Brand Guide to Generative AI

Latest AI Posts

Expert Mode: Bridging the Gap Between Customer Expectations and Brand Experience

Aug 21, 20255 min read

The customer experience (CX) landscape is in constant flux, a dynamic interplay of evolving expectations and technological advancements.  While brands…

MarTech: Agentic AI is about to transform the martech stack — and the way marketers work

Aug 18, 20251 min read

This article was written by Greg Kihlström for MarTech. Marketing technology was already evolving at breakneck speed when generative AI…

Expert Mode: Why Personalization Maturity Is a Strategic Capability, Not a Feature

Aug 10, 20257 min read

For more than a decade, personalization has been touted as the holy grail of marketing—delivering the right message, to the…

MarTech: AI can scale ads, but great creatives drive brand impact

Aug 9, 20251 min read

This article was written for MarTech by Greg Kihlström. Want your ads remembered and acted on? Use these creative levers…

Expert Mode: From Order-Takers to Orchestrators — Redefining Customer Support with Agentic AI

Aug 3, 20257 min read

In enterprise customer experience, the holy grail has always been this: quick resolution, high satisfaction, low cost, and—if you’re feeling…

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