How AI brings value to organizations
AI brings value to organizations by revolutionizing various aspects of the workplace. One of the key benefits of AI is its ability to analyze large amounts of data and provide valuable insights.
MarTech: 4 AI categories impacting marketing: Personalized customer journeys
This article was written by Greg Kihlström for MarTech. In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid.
Artificial intelligence augments human roles in the workplace
Artificial intelligence (AI) can augment human roles in the workplace, rather than replacing them entirely.
The Top 11 Books On AI And Marketing
These AI and marketing books provide knowledge and practical advice for marketers looking to improve their understanding of AI and marketing.
MarTech: 4 AI categories impacting marketing: Predictive analytics
In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid.
Fast Company: Let’s be real about AI and our work
Here are some ways in which leaders and managers can be realistic about
their teams’ usage of AI tools to enhance their work and be more
productive.
MarTech: The 4 categories of AI that impact marketing: Generative AI
This article was written by Greg Kihlström for MarTech. Here’s what you
need to know about generative AI in marketing and why it’s worth paying
attention to.
Are we really ready for an AI-driven Customer Experience? Part 3
By Matthew Egol and Greg Kihlstrom . In this final part of the series,
we’re going to look at how to best integrate AI and CX in a meaningful way.
Are we really ready for an AI-driven Customer Experience? Part 2
By Matthew Egol and Greg Kihlstrom . Artificial intelligence is not without
its challenges. Now let’s discuss some things to watch out for when
introducing AI into your CX strategy.
Are we really ready for an AI-driven Customer Experience? Part 1
By Matthew Egol and Greg Kihlstrom .With customer experience a primary
point of competition for many brands today, and the current stream of new
products and features utilizing artificial intelligence (AI) based tools, a
marriage of AI and customer experience (CX) seems like a perfect pairing.