The impact of AI on customer research
One of the key ways that businesses are transforming customer research is through the use of artificial intelligence (AI). AI has revolutionized the way businesses gather,…
Setting data availability goals crucial to AI success
Defining clear goals is crucial when incorporating AI into marketing strategies. Organizations need to have a clear understanding of what they want to achieve with AI…
Operationalizing AI in sensitive industries
AI adoption in sensitive industries, such as banks and insurance companies, presents a unique set of challenges and opportunities. These organizations deal with highly sensitive customer…
Establishing clear governance for generative AI content
It is critical to understand the importance of establishing clear governance for AI within organizations. There is a need for visibility into how generative AI is…
Unlocking data insights with AI-based tools
Artificial Intelligence (AI) has revolutionized the way businesses leverage data to gain insights and make informed decisions. In the podcast interview, Alan Gilleo discusses how AI,…
Optimizing ROI with predictive real-time marketing approaches
Predictive real-time marketing is a cutting-edge approach that leverages data, analytics, and technology to optimize return on investment (ROI) for marketing campaigns. This strategy involves using…
The future of publishing incorporates natural language chat
Chatbots are a significant part of the future of content consumption. The use of AI technology, specifically chatbots like ChatGPT, has the potential to revolutionize the…
The importance of enforcing AI governance policies
Enterprise organizations need to identify and enforce clear AI governance policies within organizations. The conversation highlights the potential risks associated with generative AI platforms, such as…
