Embracing AI in software engineering
The integration of Artificial Intelligence (AI) into various sectors has emerged as a transformative force. Particularly in the realm of software development, Generative AI (Gen AI)…
Embracing AI in marketing operations
Marketing operations (MOps) play a pivotal role in bridging the gap between various functions within an organization. This role has evolved significantly, especially with the advent…
Priority is Prediction: Creating Strategies That See Around Corners
In this article, we discuss how predictive analytics helps identify market shifts, how to use data to align with future trends, and how scenario planning can…
Expert Mode: The Transformational Role of AI in Retail Advertising
Few advancements have reshaped retail marketing as profoundly as artificial intelligence. What was once an experimental tool for brands with big budgets has become an essential…
MarTech: Ethical considerations for AI adoption in MOps
This article was written by Greg Kihlström for MarTech. AI-powered tools and techniques can enhance efficiencies, personalization and data-driven decision-making. However, implementing them in your organization…
CMSwire: AI Challenges: Are Your AI Strategies Built on Sand?
This article was written for CMSwire by Greg Kihlström. We are ostensibly at the peak of AI hype, driven heavily by the rapid adoption of generative…
MarTech: Implementing AI into MOps, from campaign launch to refinement and optimization
AI brings a paradigm shift to campaigns by weaving together data from disparate sources to build personalized experiences
Strategic AI investments drive organizational success
Organizations are increasingly recognizing the pivotal role of artificial intelligence (AI) in driving operational efficiency and enhancing customer experiences. The recent findings from a collaborative research…
