MarTech: The strategic rise of the marketing analyst in the age of AI
This article was written by Greg Kihlström for MarTech. Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data democratization…
Expert Mode: Turning Generative AI into a CX Power‑Up—Not a Replacement
Contact centers have endured every technology fad imaginable—IVRs that trapped callers in endless loops, chatbots that answered anything except the question at hand, and analytics dashboards…
Focusing AI tool usage on strategic goals
The retail landscape is undergoing a seismic shift, propelled by advancements in artificial intelligence (AI). As businesses, both large and small, navigate this transformation, the imperative…
Harnessing AI to accelerate agile marketing and innovation
For agile brands, the fusion of agile methodologies with artificial intelligence (AI) is emerging as a game-changer. By embedding AI into their agile frameworks, brands can…
#668: The Five Levels of AI with Courtney Baker, Knownwell
Joining us today is Courtney Baker, Chief Marketing Officer at Knownwell and co-host of the AI Knowhow podcast. With a wealth of experience in marketing and…
Forbes: The Time To Formalize An Approach To AI Adoption Is Now
This article was written for Forbes Agency Council by Greg Kihlström. As an advisor to organizations navigating the incorporation of AI into their marketing teams, I’d…
Balancing make vs. buy AI solutions
The integration of artificial intelligence (AI) has become not only a competitive advantage but a necessity for survival. Retailers face the critical decision of whether to…
#666: Balancing AI-driven efficiency and responsibility with Pasquale DeMaio, Amazon Web Services
For many brands, AI is revolutionizing customer experience, but with increased adoption comes widespread concerns about job displacement, ethical risks, and trust. Is AI truly enhancing…
