Callan Consulting: AI’s Pervasive Impact on Marketing: Strategies for Enterprise Leaders in 2026
A recent study, the State of AI in Marketing Report 2026 by Callan Consulting, reveals that AI is now deeply embedded within marketing organizations, driving significant…
Expert Mode: Your AI is Only as Good as Your Data From Five Years Ago
True marketing agility isn’t just about making faster decisions; it’s about having a foundational trust in the information that fuels those decisions. It’s about building an…
MarTech: AI commoditizes marketing execution and elevates judgment
This article was written by Greg Kihlström for MarTech. As AI promises to automate 90% of your administrative tasks, are you ready to stake your brand’s…
NTT Data: Beyond Infrastructure: Cloud-Led Innovation in the AI Era
Cloud-led innovation in the era of AI, a global report by NTT DATA, based on a survey of over 2,300 senior decision-makers across various industries, highlights…
Confident Nonsense: When You Have a Strategy But Not a Plan for AI Adoption
What if your AI system is working exactly as designed… and still making your business worse? If you can’t clearly measure AI performance, you can’t confidently…
Expert Mode: The AI Accountability Gap and the Future of Brand Trust
Across the enterprise, marketing leaders are under immense pressure to deploy AI, automate processes, and unlock the efficiencies promised by an agentic workforce. We are moving…
Agentic AI in Sales: Where Automation Helps, and Where It Hurts
Agentic AI promises autonomous lead research, scoring, and outreach, but experts caution that human oversight and measurable KPIs are critical to avoid compliance risks and brand damage.
The Employee Experience Nobody’s Measuring: What Happens When You Remove the Worst Parts of Someone’s Job
Only 32% of U.S. employees are actively engaged at work right now. That number has been falling for five years straight. Companies are spending more than…
