When you look at your five-year strategic plan, how much of it is dedicated to defending your current market share versus actively making it obsolete?
Agility requires more than just reacting quickly to market shifts; it demands the foresight and structure to initiate those shifts yourself.
This episode is brought to by CRMC. Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more about CRMC 2026, June 1-3 in Frisco Texas at http://www.thecrmc.com
Today, we’re going to talk about the accelerating pace of change being driven by forces like artificial intelligence and digitization. These changes are creating a clear divide in the market, sorting brands into two distinct camps: the “Disruptors” and the “Disrupted.” We’ll explore the patterns that separate these two groups and discuss practical frameworks for how established organizations can learn to shape the future, rather than be shaped by it.
To help me discuss this topic, I’d like to welcome, Kaihan Krippendorff, Founder at Outthinker, and keynote speaker at CRMC, taking place June 1-3 in Frisco Texas.
About Kaihan Krippendorff
Kaihan Krippendorff is the Founder of Outthinker, a global think-tank of chief strategy, growth, transformation, and innovation officers shaping the future of business. He has been recognized by Thinkers50 and Global Gurus as one of the world’s top 20 business thinkers. A sought-after keynote speaker and strategic advisor, Kaihan works with CXOs from the world’s most admired companies, helping them to drive transformation, reduce risk, and chart their path to long-term growth and success.
Kaihan Krippendorff on LinkedIn: https://www.linkedin.com/in/kaihankrippendorff/
Resources
Outthinker: https://kaihan.net/
This episode is brought to by CRMC. Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com
Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74
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