Category: Artificial Intelligence

For more than a decade, personalization has been touted as the holy grail of marketing—delivering the right message, to the…

This article was written for MarTech by Greg Kihlström. Want your ads remembered and acted on? Use these creative levers…

In enterprise customer experience, the holy grail has always been this: quick resolution, high satisfaction, low cost, and—if you’re feeling…

Synthetic personas sound like a marketer’s dream—or perhaps a data scientist’s hallucination. What if you could talk to your ideal…

Let’s explore some key takeaways from a conversation with Stephanie, exploring how brands can leverage AI’s potential while upholding customer…