Beyond the AI Hype—Making B2B Marketing Smarter, Faster, and More Personal
AI in marketing isn’t new—but the pace, expectations, and competitive pressure around it have dramatically accelerated. In the B2B world, where purchase decisions are long and…
Expert Mode: Fixing the Most Broken Part of CX—How AI Is Reinventing Customer Onboarding
Customer onboarding is often the weakest link in the customer experience chain. It’s where excitement gives way to confusion, where expectations crash into execution, and where…
Expert Mode: The Case for Building a Media Brand (Before You Hit a Growth Wall)
When marketers think about content, they often picture campaigns—finite, purpose-built, and measured in clicks. Benjamin Shapiro wants them to think differently. As the creator of the…
Expert Mode: From Surveillance to Full‑Spectrum Job‑Site Intelligence
On a modern construction site, cranes swing steel beams skyward while subcontractors juggle schedules, safety checks, and budget pressures. Cameras—once installed solely to deter theft—now capture…
Embracing AI in marketing operations
Marketing operations (MOps) play a pivotal role in bridging the gap between various functions within an organization. This role has evolved significantly, especially with the advent…
Responsiveness fosters strong customer relationships
In the competitive e-commerce marketplace, where competition is fierce and consumer expectations are continually rising, the ability to maintain strong customer relationships is paramount.
#41: Connecting deeply with B2B audiences with Jason Ing, Gusto
Payroll isn’t exactly what you’d call exciting—so how do you take a – let’s face it – rather boring topic like that and make it relatable,…
Influencers Are Emerging in B2B: A New Paradigm in Marketing
In recent years, the landscape of marketing has undergone a profound transformation, particularly in the realm of Business-to-Business (B2B) interactions. Traditionally dominated by formal channels and…
