Expert Advice for Marketing Leaders on MarTech, AI, & CX
Ideas, insights, and best practices for marketers that use conversational marketing.
The more profound, and frankly more interesting, shift is not in using AI to make ads, but in learning how to advertise within AI itself—specifically, within the conversational interfaces that are rapidly becoming the new front door to the internet for millions. This is uncharted territory, a frontier where the old rules of interruption and impression-based value simply do not apply.
By 2024, active voice assistants topped 8.4 billion worldwide—yes, that’s more assistants than humans. Voice-driven purchases now account for $3.3 billion in consumer spending, with projections reaching $45 billion by 2028. Adoption is meaningful, too: as many as 43% of people with voice-enabled devices use them for shopping activities. Of those, 51% use voice to research products, 22% buy directly, and 17% use it to reorder.
We recently had a conversation with Arto Minasyan, Founder and President of Krisp.ai, a company that has navigated this complex landscape to become a leader in voice AI. His journey offers a masterclass not in hype, but in the pragmatic, strategic choices that underpin sustainable, world-class growth.
With inboxes piling up and open rates plateauing, many brands are turning to real-time messaging apps to create better engagement, with a recent survey of marketing executives showing that 43% of marketing executives planning to leverage more instantaneous messaging methods.
Brands are continually seeking innovative ways to engage with their customers. One of the most effective channels that has emerged is Short Message Service (SMS). SMS is not merely a communication tool but a pivotal element in enhancing customer journey engagement. This article explores how SMS can significantly elevate the customer experience by leveraging its immediacy, personalization, and strategic integration into the marketing funnel.
The advent of agentic AI marks a significant milestone in enhancing customer engagement. As we approach the year 2025, the importance of understanding and implementing agentic AI in marketing strategies cannot be overstated. This technology represents a transition from traditional digital interfaces to more human-like interactions, which are essential for fostering meaningful connections between brands and their customers.
Chatbots are a significant part of the future of content consumption. The
use of AI technology, specifically chatbots like ChatGPT, has the potential
to revolutionize the way users interact with and consume content. By
providing a more personalized and interactive experience, chatbots can
enhance user engagement and drive better results for media publishers and
marketers.
A vertically trained chatbot for research is a specialized chatbot that has been trained on a specific industry or topic, such as marketing, technology, or any other field. This type of chatbot is fed with a large amount of industry-focused content, such as articles, reports, and data, to enhance its knowledge and understanding of the subject matter.
Positive dialogue builds trust and engagement. In a highly competitive environment, where brands are constantly vying for attention, it is crucial for businesses to establish a meaningful connection with their customers.
Integrating phone call data for marketing is an essential strategy for businesses looking to optimize their marketing campaigns and improve customer satisfaction. In the podcast interview, Greg and Ryan highlight the importance of incorporating phone call conversations and key details into the overall marketing and communications mix.
