Prioritizing data quality over quantity
The non-linear buyer’s journey demands a paradigm shift in marketing strategies. As consumers navigate their purchasing decisions through various touchpoints,…
Sinch: The New Standard: AI-Powered Conversational Messaging Transforms Peak Season CX
New data from Sinch highlights a significant acceleration in the adoption of AI-powered conversational messaging, particularly during high-stakes periods like Black Friday. This shift indicates that richer, interactive communication channels are no longer optional but are becoming a fundamental component…
Salesforce Cyber Monday Recap: AI Transforms Digital Commerce and Customer Experience
The 2025 Cyber Week period marked a significant shift in digital commerce, demonstrating robust online sales growth and underscoring the transformative impact of artificial intelligence (AI) across both sales and customer service. Global online sales reached $336.6 billion for Cyber…
Coupler.io: Strategic AI Adoption: Driving Revenue Growth and Informed Decisions
With saturated markets and an abundance of data, executives face mounting pressure to make complex decisions at an unprecedented pace. Strategic use of artificial intelligence (AI) has emerged not as a passing fad, but as a foundational component for achieving…
Cyber Weekend 2025 Recap: AI and Mobile Drive Cyber Weekend Growth
Cyber Weekend 2025 performance continued to show significant evolution in retail, driven by robust online sales, the omnipresence of mobile devices, and the increasingly influential role of artificial intelligence, according to the latest numbers from Salesforce.
RetailNext Black Friday Data: Strategic Shifts for the Value-Driven Consumer
Early data from RetailNext reveals a notable shift in consumer behavior this Black Friday. In-store traffic across the United States declined by 3.6% compared to the previous year. This aggregate reduction, reported by RetailNext—a leading authority in retail intelligence and…
