The effects of Google’s third-party cookie decision
Google’s decision to indefinitely delay the deprecation of third-party cookies has been met with mixed reactions from marketers and brands alike. For many, this news came…
The crucial element of first-party data
First-party data is crucial in today’s digital marketing landscape. With the rise of e-commerce and online marketplaces, retailers are constantly looking for ways to innovate and…
How privacy by design builds brand trust
Privacy by design is a concept that emphasizes integrating privacy and data compliance into products and services from the very beginning of their development. This means…
Powerful personalization of the customer experience through AI
Personalization through artificial intelligence (AI) is key in today’s business landscape. The interview with Greg Kihlström highlights the importance of customer experience and the impact it…
Experimenting with AI for e-commerce success
In a cookieless world, the need for one-to-one conversations with customers becomes more important, making the use of AI technology crucial for retailers to continue targeting…
Value exchange drives first-party data collection
Value exchange drives data collection in the digital age, as demonstrated in the podcast transcript. The conversation highlights the importance of transparently communicating the benefits of…
Centralizing customer data for more effective personalization
The podcast interview highlights the importance of centralizing customer data for personalization in marketing efforts. Kathryn Murphy from Twilio discusses how brands are increasingly focused on…
Personalization plus education equals loyalty
Personalization and education are key drivers of customer loyalty in the travel industry. As discussed in the podcast, personalization is crucial for brands to connect with…
