Latest Customer Data Platform Posts
What Marketers Should Know about the Changing Data Privacy Landscape
Photo by Fernando Arcos on Pexels.com Data privacy has become a hot issue in today’s digital marketing world. With the…
Forbes: Best Practices For Revisiting Your Audience Segments
This article was written by Greg Kihlström for Forbes Agency Council. Read the full article here. In your role, you…
Quality Digest: Balancing Customer Insights With the Bottom Line
The following was written by Greg Kihlström for Quality Digest. Read the original article here. Customer loyalty and lifetime…
MarTech: North Star goals for category leaders: First-party customer view
This article was originally written by Greg Kihlström for MarTech. Read the original article here. Having an effective first-party…
Realizing the Benefits of First and Zero Party Data for Marketers
In today’s digital world, data is king. As marketers, we are constantly looking for ways to harness the power of…