Latest Customer Data Platform Posts
Centralizing customer data for more effective personalization
The podcast interview highlights the importance of centralizing customer data for personalization in marketing efforts. Kathryn Murphy from Twilio discusses…
Personalization plus education equals loyalty
Personalization and education are key drivers of customer loyalty in the travel industry. As discussed in the podcast, personalization is…
How to maximize first-party data… now
The impending sunsetting of third-party cookies has forced enterprises to pivot and maximize their use of first-party data in order…
The role of emotion in the customer experience
One key aspect of customer experience that cannot be overlooked is the role of emotion. In a recent podcast episode…
Customer success is customer experience success
Customer success is about customer experiences. This statement holds true in the world of business, where companies strive to create…