Latest Customer Data Platform Posts
How privacy by design builds brand trust
Privacy by design is a concept that emphasizes integrating privacy and data compliance into products and services from the very…
Powerful personalization of the customer experience through AI
Personalization through artificial intelligence (AI) is key in today’s business landscape. The interview with Greg Kihlström highlights the importance of…
Experimenting with AI for e-commerce success
In a cookieless world, the need for one-to-one conversations with customers becomes more important, making the use of AI technology…
Value exchange drives first-party data collection
Value exchange drives data collection in the digital age, as demonstrated in the podcast transcript. The conversation highlights the importance…
Centralizing customer data for more effective personalization
The podcast interview highlights the importance of centralizing customer data for personalization in marketing efforts. Kathryn Murphy from Twilio discusses…