Expert Mode: Redefining Loyalty in the Age of Experiential Travel
The travel industry, a dynamic landscape of evolving consumer preferences and technological advancements, presents unique challenges and opportunities for marketers. Customer loyalty programs, once a cornerstone…
Expert Mode: Composable CDPs and the Rise of AI-Powered Marketing
The marketing technology landscape is in constant flux, a swirling vortex of new platforms, evolving strategies, and the ever-present buzz of AI. For enterprise marketing leaders,…
MarTech: The power of customer data across the journey: Acquisition
This article was written by Greg Kihlström for MarTech. Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. This results…
The Science of Anticipation: Using Data to Predict Customer Needs and Market Moves
You pour resources into campaigns only to see lukewarm results. You stock inventory that gathers dust. You scramble to react to sudden demand spikes—or worse, miss…
Prioritizing data quality over quantity
The non-linear buyer’s journey demands a paradigm shift in marketing strategies. As consumers navigate their purchasing decisions through various touchpoints, brands must prioritize engagement, personalization, and…
CustomerThink: Improving Customer Loyalty Through Data Minimization
This article was written by Greg Kihlström for CustomerThink. Despite living in an era data is heralded as the new currency, a counterintuitive movement is gaining…
Unified customer data enhances customer communication
Effective communication with customers is paramount for businesses aiming to thrive. The ability to understand and engage with customers on a personal level can significantly influence…
Data is the Driver of Personalized Customer Experiences
The ability to deliver personalized customer experiences is not just a competitive advantage; it has become a necessity for brands seeking to thrive. Data—specifically the information…
