This article was based on the interview with Jordan Scher of Drata by Greg Kihlström, MarTech consultant for the B2B Agility with Greg Kihlström podcast. Listen to the original episode here:
Privacy by design is essential, and the value of privacy in the marketplace has significantly increased over the past decade. Brands that prioritize privacy by design are not only meeting legal requirements such as GDPR but are also building trust with their customers and stakeholders.
Privacy by design is the concept of integrating privacy considerations into the development of products and services from the very beginning. This means being proactive about identifying areas where data integrity must be maintained, being transparent about data protection principles, and giving customers control over how their data is used. By engineering with privacy in mind, brands can ensure trust, safety, and integrity in their offerings.
Implementing privacy by design can have a positive impact on brand advocacy. Brands that prioritize customer experience and make privacy a part of their brand story can amplify their commitment to privacy by design. This not only helps build trust with customers but also sets them apart from competitors who may not prioritize privacy in the same way.
Drata, as mentioned in the podcast, works with brands to support them in implementing privacy by design. By helping brands understand and integrate privacy considerations into their products and services, Drata is playing a crucial role in helping brands navigate the evolving landscape of data privacy and compliance.
Privacy by design is not just a legal requirement or regulation like GDPR or HIPAA, but a strategic approach that can help brands build trust with their customers and stakeholders. By integrating privacy considerations into their products and services from the start, brands can demonstrate their commitment to data privacy, compliance, and customer trust. In today’s data-driven world, privacy by design is not just a best practice but a necessity for brands looking to thrive in a competitive marketplace.
