Latest Customer Data Platform Posts
Operationalizing AI in sensitive industries
AI adoption in sensitive industries, such as banks and insurance companies, presents a unique set of challenges and opportunities. These…
Leverage personalization strategies for growth of CLV
The interview highlights the importance of personalized marketing in the iGaming industry for growth. The industry’s characteristics, such as commoditized…
The data-driven marketing imperative
Data-driven marketing has become a crucial aspect of modern business strategies, the the potential to help companies see a significant…
Putting a focus on first-party data
First-party data is key in today’s marketing landscape, especially as third-party data becomes less reliable due to cookie deprecation and…
The problem of data sprawl
Data sprawl is a problem that many organizations face in today’s digital age. The podcast interview with Sean Falconer highlights…