Latest Customer Data Platform Posts
The Business Value of First-Party Data Strategies
Understanding and utilizing customer data effectively is crucial for marketers to create personalized and engaging experiences. One of the key…
The evolving data privacy landscape
The data privacy landscape is evolving. In today’s digital age, where data is constantly being collected, analyzed, and used to…
Is a Customer Data Hub (CDH) The Same As A Customer Data Platform (CDP)?
The simple response is NO. While these terms are frequently interchanged, distinct nuances differentiate them. This article delves into these…
Success with data-driven advertising in a first-party data world
Data-driven success in advertising is a key aspect of modern marketing strategies. By utilizing data and analytics, advertisers are able…
Better data equals a better customer experience
Data improves customer experience by providing retailers with valuable insights and information that can be used to enhance various aspects…