Latest Customer Journey Orchestration Posts
CMSWire: The Growing Role of AI in Experience Management
This article was written by Greg Kihlström for CMSWire. AI tools are changing how brands engage with customers. They drive…
CustomerThink: Increasing customer engagement through the power of participation
This article was written by Greg Kihlström for CustomerThink. To stand out in today’s competitive marketplace, brands need to go…
MarTech: Driving growth through data: Optimizing the purchase stage
The following article was written for MarTech by Greg Kihlström. Without good data collection, access and analysis, it is harder…
Partners in CJO: the teams that make journey orchestration successful
To achieve success with customer journey orchestration, a marketing team must collaborate with several other teams within a company.
MarTech: Driving growth through data: Optimizing the retention stage
This article was written by Greg Kihlström for MarTech. In this final article in the series, we’ll uncover how data…