Latest Customer Journey Orchestration Posts

Customer journey success: data availability

Feb 28, 20243 min read

When it comes to customer journey orchestration, having access to a wealth of data can be incredibly valuable. This data…

Customer journey orchestration success: start with the customer

Feb 10, 20243 min read

Starting efforts with customer journey orchestration can be a daunting task, but by taking a few key considerations into account,…

MarTech: Continuous improvement and innovation: Successful customer journey operations

Feb 8, 20242 min read

This article was written by Greg Kihlström for MarTech. Read the full article here. Learn the essentials of feedback loops,…

How leadership supports customer journey orchestration

Feb 6, 20243 min read

Effective leadership is essential in supporting an organization’s customer journey orchestration efforts. Here are four ways leadership can provide critical…

Customer journey orchestration can happen one channel at a time

Jan 30, 20243 min read

I talk with a lot of organizations at varying stages in their customer journey orchestration (CJO) journey, and one thing…