Latest Customer Journey Orchestration Posts

CustomerThink: Increasing customer engagement through the power of participation

May 16, 20251 min read

This article was written by Greg Kihlström for CustomerThink. To stand out in today’s competitive marketplace, brands need to go…

MarTech: Driving growth through data: Optimizing the purchase stage

May 15, 20251 min read

The following article was written for MarTech by Greg Kihlström. Without good data collection, access and analysis, it is harder…

Partners in CJO: the teams that make journey orchestration successful

May 12, 20253 min read

To achieve success with customer journey orchestration, a marketing team must collaborate with several other teams within a company.

MarTech: Driving growth through data: Optimizing the retention stage

May 9, 20251 min read

This article was written by Greg Kihlström for MarTech. In this final article in the series, we’ll uncover how data…

Enhancing customer journey management with SMS

Apr 16, 20254 min read

Brands are continually seeking innovative ways to engage with their customers. One of the most effective channels that has emerged…

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