E-commerce trends for 2024: AI, inflation, politics
The e-commerce landscape is constantly evolving, and with consumer behavior rapidly changing, it is crucial for businesses to stay ahead of the curve. In a recent…
Using generative AI in meaningful ways can benefit customers
Generative AI has the potential to revolutionize the way companies interact with their customers. However, it is important to note that we are still in the…
AI and Omnichannel approaches and their influence on e-commerce
Artificial Intelligence (AI) and omnichannel strategies are revolutionizing the e-commerce landscape, providing retailers with the tools and insights needed to stay ahead of the curve and…
Evolution of consumer preferences in travel loyalty
Consumer preferences are evolving in the travel industry, with changing expectations directly influencing brand strategies. As discussed in a recent podcast episode of The Agile Brand,…
Using incrementality as ground truth in marketing measurement
Incrementality is the ground truth when it comes to measuring the effectiveness of marketing efforts. In the podcast transcript, the speaker explains that incrementality is like…
Customer experience can be the differentiator in e-commerce
Customer experience is key in the retail industry. The next two to three years of Order Management Systems (OMS) will continue to focus on the importance…
Driving retail success by rapidly meeting customer expectations
Customer expectations drive retail success. In our ever-evolving retail landscape, meeting and exceeding customer expectations is crucial for the success of any brand or retailer. With…
Customer expectations drive the omni-channel retail experience
An article based on the podcast conversation between Tracey Brown, a leader at Walgreens, and Greg Kihlstrom, where they discuss the importance of understanding customer needs…
