CMSWire: The CX Premium: What Customers Really Value (and When They’ll Pay for It)
This article was written by Greg Kihlström for CMSWire. Airlines, apps and investment firms see the biggest CX returns. Now it’s time to align your strategy…
#693: Optimizing the post-click customer experience with Riikka Söderlund, Katana Cloud Inventory
In the era of one-click checkouts, Prime delivery expectations, and endless online channels, brands are pouring millions into customer acquisition—only to lose customers post-purchase. Why? Because…
CMSWire: Are You Ready for Agentic AI Shoppers as Customers?
This article was written by Greg Kihlström for CMSWire. As much as agentic AI promises to make our lives easier, delegating tasks and errands is certainly…
Expert Mode: Why Shoppable Video and Immersive Commerce Are Reshaping E-Commerce Faster Than You Think
What once passed for cutting-edge in e-commerce—clean product pages, well-lit photos, streamlined checkout—is already looking outdated. A new standard is emerging, driven by shoppable video, immersive…
CMSWire: Retail Media Boom Comes With a Customer Loyalty Price Tag
This article was written by Greg Kihlström for CMSWire. How do retailers maximize their retail media inventory and incremental revenue while creating a better shopper experience…
Optimizing e-commerce returns for profit and sustainability
The management of product returns is often viewed through a negative lens, focusing on the costs and logistical challenges they present. However, as discussed in the…
Expert Mode: How Retail Marketers Can Stop Playing Catch-Up and Start Predicting What’s Next
Retail marketing isn’t just moving fast—it’s accelerating toward something closer to chaos. Consumers scroll, click, and buy across platforms at a pace that outstrips most brands’…
Prioritizing data quality over quantity
The non-linear buyer’s journey demands a paradigm shift in marketing strategies. As consumers navigate their purchasing decisions through various touchpoints, brands must prioritize engagement, personalization, and…
