Hiring uncertainty impacts marketing roles
In marketing, the dynamics of hiring are subject to the whims of economic fluctuations, corporate strategies, and broader societal trends.…
AI’s Shifting Role in CX: Prioritizing Quality, Empathy, and Transparency Beyond Speed
The Liveops 2025 Holiday AI & Customer Service Report reveals a critical shift in consumer expectations: the demand for quality, empathy, and transparency now outweighs the pursuit of mere automation quantity. Enterprises must strategically pivot their AI deployments to blend…
Navigating the 2025 Job Market: Key Insights for Enterprise Talent Strategy
According to the TopResume Jobseeker Trends Report 2025, which surveyed 2,000 full-time U.S. workers in October 2025, a significant portion of the workforce is actively seeking new roles, with nearly half (36.2%) having searched in the past year and another…
AI-Driven Marketing Strategy: Adapting Decision-Making for Enterprise Performance
Marketing is undergoing a rapid transformation, driven primarily by the strategic integration of Artificial Intelligence (AI). New research from McKinsey indicates that 42% of companies now routinely apply AI in their marketing operations, with 16% extending its use directly into…
Strategic Responses to Rising Returns: A CX Imperative for Enterprise Retailers
A recent analysis from Seel, an agentic post-purchase platform, highlights that holiday return activity increased by 16%, with late deliveries and product quality issues being primary drivers. This trend contributes to an annual industry cost estimated at $890 billion, representing…
Addressing the Enterprise Risk of Shadow AI in the Workplace
A recent Cybernews survey, 59% of employees use unapproved AI tools at work – most of them also share sensitive data with them, reveals a critical security and governance challenge: 59% of employees utilize AI tools not approved by their…
