MarTech: Laying the groundwork for AI in MOps: How to get started
This article was written by Greg Kihlström for MarTech. As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their…
MarTech: Integrating AI into MOps: Aligning your platforms, data and processes, Part 2
This article was written by Greg Kihlström for MarTech. Many companies are exploring and integrating AI into their marketing strategies and across business functions. While every…
CustomerThink: Mapping Measurement of Customer Lifetime Value to Financial Performance
This article was written for CustomerThink by Greg Kihlström. The strategic management of Customer Lifetime Value (CLV) has become increasingly critical for securing both short-term gains…
On the importance of customer lifetime value
Customer lifetime value (CLV) is a crucial metric for businesses to understand and prioritize. It refers to the total revenue a customer is expected to generate…
Personalization enhances marketing effectiveness
Personalization enhances marketing effectiveness by creating a more personalized and tailored experience for customers. This is especially important in the B2B space, where sales and marketing…
Data from phone conversations helps identify high-quality leads
Phone conversations can provide valuable data that helps businesses identify and qualify high-quality leads. By analyzing the content and context of these conversations, organizations can gain…
A focus on customer loyalty is essential for retail success
Loyalty is essential for success in today’s retail industry. In the interview with Sarah Jarvis from Eagle Eye Solutions, they discuss the importance of loyalty programs…
Adopting a continuous improvement mindset for the customer journey
These days, where customers have more options and higher expectations than ever before, optimizing and personalizing customer touchpoints has become crucial for businesses.
